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Should we add a media page to our website? Is is important to dedicate a page to media mentions?
Generally speaking it’s a good idea to add a media page (aka media mentions page) on brand websites. I discussed this topic on this episode of the Business Storytelling Podcast and will dive into it here as well why this is a good strategy.
In this article, I cover the following:
What is a media page (aka media mentions page) on a company website?
Basically this is where you list all the positive media mentions of your brand and of experts from your brand. Mine can be found here. I wouldn’t recommend to post links to negative coverage per se, but brands usually post links to positive news coverage here.
Sometimes the media page is referred to as “In the News” or something like that. I prefer “Media Page” and lump in all online mentions. That could include:
- Traditional media
- Bloggers
- Other websites
- Podcast appearances
- Offline media appearances. We can’t ink to them, but can mention them.
When it comes to podcast appearances, you can also:
- Create a Spotify playlist with all appearances (and link to it).
- Add yourself as a guest on shows you’ve appeared on on Podchaser
Specific projects
At times, it makes sense to have media mentions on specific project pages. I do that for my books including “Is marketing a good career?” Every podcast appearance is listed through their logo and with a link to the episode.
Media mentions on a homepage
Some companies also list their media mentions on their homepage. This is usually done in the form of “As seen on…”
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A news or integrated approach on blog
Some companies highlight media mentions in a news section or as a quick blog post. This can work when there’s a nice landing page included that people can just scroll through to see an overview of mentions.
Why is a media page important?
I think of them two-fold. They are:
- a content repository of mentions
- a marketing tool
I used to highlight some of my recognitions prominently in my social media marketing. For example, the top content marketing, digital marketing and B2B marketing rankings used to be listed in my LinkedIn headline:
Every once in a while somebody will ask me for the source. I simply send them to my awards page and they can see all my recognitions in one place.
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How to set up a media page
It’s pretty simply really. I set mine up in this format:
- Overview and introduction
- Contact information if you would like to reach out to me for an article
- Links to media mentions and awards in reverse chronological order
Then add a link in the website navigation. Some of this information can also be added to the About Us page, but if you get quoted often or have received many awards over the years it can get unwieldy. Maybe just list the latest on the About Us page and then link. Or just mention the most relevant within context: “Top 14 content marketer” for example.
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How to know about media mentions to include on your pages
Awards are usually easy as the organization handing out the awards will message you. But I’ve had won an award and they never even notified me of the award. I knew about it after a friend saw it and alerted me.
Of course, set up Google Alert for your name, company name and other related terms.
You can also catch media mentions by looking at inbound traffic. Who is linking to your content? If relevant link back and add them to the media page.
What if we don’t have any mentions yet?
Work on it. You can get more media mentions by:
- writing about content that journalists search for
- offer yourself to be a guest on a podcast
- start your own podcast
- reach out to media outlets with pitches
- reverse content marketing
- build relationships with trade and mainstream journalists as well as others that create content in your industry
Media mentions page final thoughts
I didn’t even think of a media page until somebody that interviewed me for an article said: “We appreciate it if you can add a link to your media page.”
Well, I didn’t really have one. So I started one.
It’s easy enough and does boost company’s credibility when others see them and their employees and leaders as experts in the field.