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Click tracking is now unquestionably one of the essential tools for online marketers, developers, and business owners. Analyzing your advertising performance is vital to sustaining a successful business in the age of e-commerce.
Click tracking measures and monitors where visitors click on websites, applications, or emails. But how exactly does this kind of tracking work?
First, a digital tracking code is attached to a URL on your website to enable link tracking. This code tracks user activity for that link. Then, it gets processed, analyzed, and stored. Each tracking link is unique.
Today, countless organizations monitor visitor activity by implementing click tracking systems such as Phonexa’s state-of-the-art software, Lynx.
Why Is Click Tracking Useful?
Click tracking tools are an excellent way to capture clicks from computers and mobile devices. They enable businesses to learn how their consumers engage with them online. This information is gathered and can be shown numerically or graphically.
Alternatively, tracking clicks may help you assess the performance of marketing efforts when used in online advertising. For example, you can track where visitors land on your website, how they browse it, and where they ultimately click to buy your products or services. So, what do you need to start tracking clicks on your website?
What You Need to Start Tracking Clicks
To start, it is paramount to understand different ways you can track clicks based on your company or business needs. Here are just some methods you can use to start tracking clicks:
UTM Tracking
There are many methods for tracking website links, but UTM codes are the most used approach. Query strings that can be added to URLs are known as UTM parameters which are valuable for analytics monitoring.
Email clicks
In addition to tracking regular URLs, you can also monitor how many people open your emails through click tracking. They provide information on which links are most frequently clicked.
The email open rate is typically measured by inserting a single unique pixel into each message. Each click will be captured when the tracker pixels are loaded.
UX tracking
Click tracking is more than measuring how often someone clicks on a link or sends an email. Instead, it might assist you in understanding how visitors engage with your website. Website click tracking may track clicks on any website section, including links, photos, and other HTML elements.
Heat maps are an excellent way to monitor what people click on your website. That said, heat maps alone are not always sufficient. To gather more data, session recordings are often used in tandem with heat maps.
Session recordings allow you to monitor how users navigate your website and interact with its parts, which helps you better understand why they click.
Click Tracking Tools
Ideally, a good tracking tool will help you adjust your website’s design and content to be more organized. In turn, it lets you improve your website’s usability and gradually improves user experience.
Furthermore, it should provide the information you need to boost traffic, increase engagement, and enhance conversion rates at every stage of the customer experience.
If you are new to link tracking, a free tracking solution might be your optimal choice. However, the functionality of such tools can be pretty limited.
Contrary to free link tracking tools, however, click tracking software allows you to see all the essential values of your links that can be important in determining how to improve your marketing efforts in the long run. A lot, if not all, of free tracking tools, don’t show you where you get your clicks from.
In addition, most free software has a data retention period of less than a month, which is insufficient if you are running a long paid ad campaign. Free tools also limit other vital information such as session times and bounce rates, which will let you identify what works and what doesn’t.
Phonexa’s click tracking software, Lynx, allows you to easily track clicks across multiple channels. It also enables you to get attribution data that will let you plan your future ad campaigns more cost-effectively. Visit now, and schedule a free demo to see what click tracking tools you can apply on your website or platform.
Bottom Line
The way visitors engage with digital platforms has an impact on their decision-making process. As a result, by using click tracking software, you will be able to analyze the performance of your marketing model and adjust it as you need to build a successful campaign and eliminate all unprofitable elements.
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