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Back in my life as a journalist (it’s been a while!) I couldn’t stand the term earned media coverage. Ugh, they even put a dollar amount on how much the coverage was worth. But, of course, today, as a corporate storyteller, I get it and even cherish earned media when I get it for myself or a client! If you have questions about earned media, this episode of “The Business Storytelling Show” is for you.
Amanda Proscia, author of “PR Confidential” and COO and Founder of Lightspeed PR, joins me to discuss earned media.
In Episode 657 of “The Business Storytelling Show,” we discuss:
- What is earned media?
- Isn’t it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Join us and grab a copy of Amanda’s book.
Listen to my podcast