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Social proof in marketing certainly works, and that’s why online reviews are crucial for almost any business. But what about some social proof examples for podcasters? Do we need social proof here as well? Do we need it to grow our podcast? I would say so, but even if you don’t have any social proof out of the gate, that doesn’t mean you shouldn’t keep promoting your podcast. But once you do have social proof, use that to your advantage.
In this article, I cover the following:
What is social proof?
Social proof is the concept of showing that others also enjoy, like, or value a specific product. Sometimes, that can be seen through the number of followers an account has on social media or the testimonials on its website.
One example of social proof for podcasters would be the number of reviews they have on different podcast outlets.
How to get social proof
Some social proof just happens. People might leave a comment when you livestream your podcast episode and promote the show that way. But that’s not always the case, And of course, it would be too easy if social proof just happens. So consider asking for social proof. That can include asking on-air for people to leave comments or leave a review or share the podcast.
You might also include links where to leave a review in the show description. Also, let them know that you appreciate that they’re considering giving feedback and letting others know about the podcast.
If you highlight some reviews in unique places like reading some on-air, let people know that too. Some people might be more inclined to do that if you mention their name on an episode.
Don’t overdo asking for reviews and comments, but do it at times. For example, when I go live, I run a lower-third scrolling graphic that encourages people to ask questions.
Read next: How to make your social proof trustworthy
How to display social proof on podcasts
There are several ways to display social proof. One certainly is on the platforms where the listeners submit it. But it’s there from the start.
Consider reading reviews on-air at the beginning of a show. That will let new listeners know that others already enjoy the podcast.
If you show off products during your live podcast broadcast, Restream now shows QR codes for those products. When somebody scans the code, that is called out on the screen too. That’s another example of social proof.
When you live stream your podcast, people commenting is also social proof. So show those comments on-screen and respond to them verbally. That way, you are reiterating that people are taking the time to watch and the time to comment.
And finally, don’t forget about previous guests – especially those with a standing in the community. Taking a page from the halo effect playbook, refer back to something they said when it makes sense. Not only does that round out the conversation, it also reminds people who some of the previous guests were.
Social proof in marketing is essential and can also be used to build our podcasts and livestreams. These are just a few ways to make that work from that perspective. Also, remember to read what people are saying in their comments. Maybe something can be learned from what they like, how they say it, and what they pointed out.