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If you’ve ever worked at a company that changed its logo, you know how much work is involved when the powers that be decide that the logo needs to be updated. Well, the same happens if you put social media on business cards. The second one of those companies goes under or changes its logo, the business cards are outdated.
As much work as it is to update your own logo, imagine having to update other company logos in your marketing materials when they update their logos—a decision even more out of your control.
This is a real problem out there with companies of all sizes when they slapped social media logos on their posters, fliers, and business cards. I also see social media logos on conference booths and company trucks among other things. Why, why, why? No idea, but it’s a problem. And at this point do we really still have to advertise that we are on social media. Everyone should be on some kind of social media. Plus, the logos don’t even tell people how to find a brand on social media.
Read next: Accessibility in Marketing: Why Your Business Needs to Be ‘Ridiculously Easy to See’
Let’s look at the example of Instagram.
In 2016, Instagram changed its logo from this:
To this:
But in reality there were a few more updates:
Love it or hate it, it’s not our decision. But it’s our decision to print it on posters, the back of trucks and wherever to show the world we are social we know how to sign up for accounts.
Read next: How to combine social media accounts when organizations merge
But now there are all these outdated logos out there. They are everywhere. Even years later I still see the 2016 logo on vehicles and other physical things.
As a marketer, my recommendation would be to not even promote all these networks. Definitely not on a business card. Isn’t the point to get people to contact you? That’s free advertising for them anyway, you know? We have enough work with our own marketing.
Do this on business cards instead
Add a call to action. Add something that reminds me of you. Some examples might include:
Real estate
- Text xyz to get instant listings
- Free home valuation – call now
- Schedule a showing today
Design services
- View portfolio at [website]
- Request design samples
- Free design consultation
Fitness trainers
- First session free – book now
- Claim fitness assessment
- Start your free trial
Food service
- 10% off first order
- Join loyalty program
- Book your table online
Legal services
- Free case review
- Legal consult – call now
- Schedule consultation
Of course, keep it brief, add value in make it easy to be contacted.
Business cards have limited space to begin with. So instead of using that space for other companies’ logos, use it to stay memorable.
Customize your business cards now
