Unlock the Magic of Short-Form Audio in Your Marketing (Tips)

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Short-form video content – think Instagram Reels or TikTok – has been a thing for a while and indeed can be addictive. People scroll through those short videos all night and maybe even all day. But what about short-form audio content? How and where does that work?

Let’s dive into the top of short-form audio content here and see how your brand, or you as a creator, might be able to use it.

What is short-form audio?

This is audio content that has a time limit to it and is shorter. How long certainly can be debated. Some apps in the market allowed nine-minute uploads, then 90 seconds. The market of short-form audio has been fluid as well. Several apps have come and gone or pivoted. But this type of audio doesn’t have to be contained to a short-form audio app. It can be used on Twitter and even as short-form audio podcast episodes like this one.

Read next: How do I know if I have LinkedIn audio?

How to create short-form audio content

You can create short audio content on several different platforms:

Twitter has audio memos – aka audio tweets

You can record short voice messages from the smartphone app and publish them on Twitter. Here’s how that looks. Click on 2. No. 1 starts a Twitter Space.

 

Audiograms on any networks

Audiograms – short snippets from a podcast – technically are short audio content. Adding an audio wave hardly makes it a video. Audiograms can be produced on a number of platforms and can basically be used anywhere – including LinkedIn, YouTube, Twitter, Facebook, Instagram, and even TikTok.

Apps

All the short-form audio apps I’ve used in recent memory have come and gone quickly so until there’s an emerging leader in this space, I’m not focusing my energy here for now.

Read now: Action: How I use my iPhone as webcam on Mac

Equipment to produce short audio assets

You can certainly use your iPhone or another smartphone with an app to record audio. That’s how I used to record most of my audio content when I was traveling. Now, I mostly use my Yeti microphone in my studio with sound panels. For the platform, I use Restream. And while Restream records audio and video, you can also just export the audio file.

Read next: 6 Things to Consider with Short-Form Content

Final thoughts

Audio content can be a differentiator and should be part of a content strategy. At least, it should be considered whether that’s through podcasting or short-form audio content elsewhere. It’s another way to show off your brand’s human site and connect with people differently.

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