Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including: healthcare nonprofits SaaS publishing technology professional services Recently, he led an integrated content strategy at a […]
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What are some ways to communicate professionally through social media?
This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.
Essential Tips to go live: How to livestream
A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.
Caption this: How to add and edit captions for Instagram Reels
This article shows how to use captions for Instagram Reels – including how to add them and how to edit them.
Should my brand create videos for TikTok trends?
This article discusses how I use TikTok trends to create fun and on-brand videos on that platform as well as use them elsewhere.
Lead response time: How quickly should you follow up with leads?
This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.
Stream Like a Pro: How to Instantly Improve WiFi
This article discusses several options for fixing Wi-Fi issues and getting a better internet connection from your office.
Should we use emojis in email and marketing in general?
Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert opinions.
Connect with Your Audience: The Magic of Business Storytelling
This article discusses what business storytelling is and how you can use it to drive awareness of your company and services.
Why Tagging on Social Media is Crucial for Brand Visibility
This article discusses what tagging in social media is and what best practices should be considered when you tag people.
A practical guide: How to write a business book
A look at how I wrote four business books with blog posts as the foundation.
Harnessing the Media’s Influence: How to talk to the media in your public relations strategy
This article shares tips on how to talk to the media to make it a success for your company public relations.
Reboot your mind: What is unlearning?
We all need to learn the right strategies and techniques but what about unlearning? That matters too. Especially in times of evolving strategies and mounting pressures on marketing teams.