This articles discusses Zoom etiquette that can help you stay sane and make virtual meetings better and more collaborative.
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Small business websites – How to create one quickly and what to include
Most every business should have a website. I share why and how to create small business websites.
50 percent off! How to run a successful coupon campaign online
A look at what works when it comes to coupon codes online. Of course, everyone wants a deal – online or offline. Coupons can help drive business.
Marketing with Twitter: How the parody Twitter account Adweak grew and helps with business leads
Adweak uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joined me on a podcast episode and shares why he started the account and how it creates writing projects for him.
Podcast speed: How fast should I talk on a podcast?
Some of us are fast talkers and some of us talk slower. I typically talk relatively fast or at least I thought I did it. Of course in today’s world of personalization some podcast listeners like to listen to regular voice speech and some like […]
What’s a Facebook Watch Party? And when brands should consider hosting one
Facebook Watch Parties are now a thing brands can host and participate in on Facebook. This article looks at what they are and how Facebook users are participating in a Facebook Watch Party.
What’s the difference between podcast listens and podcast downloads?
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
What is Twitter Promote Mode and how does it work?
Twitter Promote Mode is a new offering by Twitter that allows subscribers to automate their Twitter advertising for $99 a month. Twitter says that it is about ”automatically amplifying your message to a larger interested audience. … your Tweets and account will automatically be promoted. Reach […]
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Content creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people challenge me that “you […]
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
How many pictures or videos fit in an Instagram highlight? [Social media]
The Instagram Stories highlights feature is a nice way to get more mileage out of your Instagram Stories. Keep sharing content on Stories and then add photos and videos also to the highlights section. Easy, breezy. I do it all the time. I currently have […]
What’s the point of top fans on Facebook?
In spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course sharing to stay a […]
[Technology] Why the Marriott Bonvoy app is actually pretty good
The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]