This article discusses the question of how any drafts are needed to get content to perform.
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Mastering the new job announcement on LinkedIn
This article discusses how to handle a new job announcement on LinkedIn through a variety of strategies and options.
Spotify now shares podcast impressions – what are those?
A look at what podcast impressions are, what they mean and how they affect your podcast production overall.
From mess to less: How to simplify the complex
This article discusses the importance to simplify the complex and how to do that as part of your content marketing and communications.
What podcast metrics matter?
This article looks at what podcast metrics are available and which ones we should keep an eye on as our podcast matures.
Working Effectively with Subject Matter Experts: Tips for Content Marketers
Learn tips for building relationships with subject matter experts (SMEs), conducting effective interviews, and repurposing their insights into compelling content across the buyer’s journey.
What to Know About Influencer Compensation
This article explores what brands should know about properly compensating influencers and how to determine what model works best.
Should I publish my podcast on television?
This article looks at how difficult it is to get your podcast on television. We also discuss whether or not it’s worth it.
Challenging the Status Quo: A Path to Progress
This article discusses the topic of challenging the status quo, and why that’s so important to help companies move forward and how to do it.
Missed opportunity: What’s the cost of inaction?
This article looks at the cost of inaction in business and content strategy and what leaders can do about it.
Leadership storytelling: How Leaders Can Build Connection Through Stories
Leaders can inspire and unite teams through leadership storytelling. Stories build trust, make visions tangible, and teach.
What are the top skills for marketers?
This article looks at the top skills for marketers to master. Certainly, not all these can be mastered by one person, but here they are.
Why marketing certificates are worth getting (with expert tips)
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.