This article shares how you can easily share your podcast to Instagram Stories with a link to the audio.
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How to create a lead magnet
On this podcast episode and in this article, we discuss how to create a lead magnet that your prospects actually want.
5 Podcast Attribution Strategies That Prove What’s Working
A look at how podcast attribution works through several strategies.
From Insights to Success: How Content Strategy Research Transforms Business
Research is important in content strategy. That includes research to understand our audiences better and for content production.
How to Increase Your Website Revenue
Grow your website revenue by focusing on 3 key metrics. Learn actionable tactics to increase website traffic, conversion rate, and revenue.
What podcast metrics matter?
This article looks at what podcast metrics are available and which ones we should keep an eye on as our podcast matures.
What are the top skills for marketers?
This article looks at the top skills for marketers to master. Certainly, not all these can be mastered by one person, but here they are.
How to create audiograms for podcasts
One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.
Where do ideas in content strategy come from?
Ideas are essential in good content strategy. In this article I discuss how we can come up with ideas and how we can spot them to use in our content.
Most common marketing job descriptions templates
Here, I share a number of common marketing job descriptions they can help you build your team.
A successful social media promotional campaign includes these
You are active across social media platforms, but unable to reach your follower growth or sales growth targets? Here’s how social media promotions can help.
How to ensure your podcast audio levels are even
This article discusses how you can make sure audio levels of your podcast sound good for you and your guest.
Know who is who: What are bylines?
First-person blogging in organizational storytelling works and that means people get bylines. Let’s discuss how to handle blog bylines