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Which marketing strategy books to read or not to read is actually a harder decision than it might sound. There certainly are plenty of bestsellers out there. Some are the right ones for you and some might not be. So with that, here are 19 marketing books to read, according to me, and why.
Let’s take a look… (in alphabetical order)
The Audience is Listening
Tom Webster shares brilliantly what it takes to build and grow your podcast audience. And you have a podcast, right? It’s about earning the audience, he explains.
Belonging to the brand
Mark Schaefer talks about the importance of community for companies in his book, “Belonging to the Brand.”
A very practical and useful read by Rob Meyerson on the framework of creating better and memorable names in business.
Building Brands with Soul
I love the cultural conversations aspect that Anastasia Karklina Gabriel in her very engaging read on the topic of understanding and learning cultural intelligence. She discussed the topic at length on “Insightful Inspiration.”
Email Marketing Rules
Chad White’s “Email Marketing Rules” is just full with useful tips that you can use today in your email marketing. It’s a quick read and it’s easy to jump between different rules as you see fit for your specific needs.
Future Demand
James Hurman masterfully shares the reality of how important it is to build a brand for tomorrow’s customers. And not just today’s.
Going Live: Live-streaming your podcast
In my book “Going Live,” I discuss why and how you should livestream your podcast for additional reach and success.
The Fundamentals of Brand SERPs for Business
Branded search can easily be overlooked by companies. That’s why Jason Barnhard’s book “The Fundaments of Brand SERPs for Business” is so important and insightful.
High-impact content marketing
“High-performance content marketing” by Purna Virji puts frameworks around content success and helps teams be more strategic. Great tips. You can use them immediately.
The New Rules of Marketing and PR
Now in it’s 9th edition, David Meerman Scott’s book continues to tell us how marketing and PR rules are evolving. A great read that gets updated just on the right intervals. He now even discusses live-streaming.
As they say: It costs more to acquire a new customer than keeping a current one. Loyalnomics by Kim Rozdeba dives into the topic of building experiences that customers want to come back for.
Reinvent your business online
John Weiler’s “Reinvent your business online” gives some great tips on the basics of digital marketing for any business.
Listen to John talk about his book on “The Business Storytelling Show.”
Rethink Lead Generation
Tom Shapiro’s book “Rethink Lead Generation” is full of good information on how to get more out of your lead generation efforts today.
Listen to Tom talk about his book on “The Business Storytelling Show.”
Uncopyable
Steve Miller’s book is a fantastic read on the topic of how to stand out in the market. It’s not about being better but it’s about being uncopiable. Great tips and insights.
Voice Marketing
Voice marketing is certainly a topic marketing teams need to consider and the authors of “Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement” do a great job explaining and teaching this topic.
The Web3, Metaverse and AI Handbook
Mitch Jackson gives us a quick overview of what we need to know to understand Web3, the Metaverse and even in AI in his book.
Writing for the Busy Reader
Todd Rogers’ “Writer for the Busy Reader” is an important read for anyone who creates and even oversees the creation of content. Content today cannot waste people’s time and not lead them down the funnel to work with you.
Writing for Humans and Robots
Maddy Osman’s book “Writing for Humans and Robots” is a great read to understand and learn how all content creation today needs to keep the different audiences in mind. And that includes people and machines.
Listen to Maddy talk about the topic on “The Business Storytelling Show.”
There certainly are more books to consider and you can view my entire list of book recommendations in my Amazon Store.