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Does my podcast need a website? The short answer is that yes, it does, but how that works exactly can be up for debate. So let me share some podcast website examples with you here for your consideration.
In this article, I discuss the following:
What is a podcast website?
A podcast website is basically a place where your podcast is housed. This could come in the form of:
- A section on your website with all episode listings and links to pages for all the podcast episodes
- Page on your website that has one place to listen to all the episodes
- Subdomain with your podcast episodes
- Standalone website for just your podcast
Advantages of a podcast website
As usual, the advantages depend on your goal for the podcast. If your goal is to sell the show at some point, a standalone site makes the most sense.
If your goal is to help with SEO on your corporate site, a section with individual pages for each episode with in-depth content makes sense.
But overall, the podcasting game is still very fragmented, and yes, you want to distribute your content to all these different channels. Nonetheless, it’s important to have one place where all the content is also housed that makes sense for your goals, brand, and company.
Read next: Hosting a Podcast With the YouTube Podcast Platform!
Podcast website examples and providers
There are a few ways to create your podcast website. Many of the podcast hosting providers – like Spotify of Podcasters – create a one-place stop for all episodes. Here’s how mine looks:
Another example is Podpage, which pulls in episodes from your hosting provider, assembles reviews, and more, and also can be hosted on your website’s subdomain.
This is a good way to have everything in one place, automate many steps in the distribution process, and also help with SEO for your main domain.
To create a page on your website, you could embed a podcast player that shows your episodes. For example, the Apple one looks like this:
If you also have videos with your episodes, create pages on your website, like I’ve done on the website of growth marketing firm Growgetter, where I work director of content strategy.
The video version as well as the audio version both appear on the page so visitors can pick their experience.
Read next: Sound Up: Why a branded podcast works in a solid marketing strategy
Podcast website examples final thoughts
In general, I would say that it’s good to have one place for your podcast and episodes. That way, you have that one place to send people to when you talk about your show. Certainly, link to all the podcast networks from that page, similarly to this:
But people have different preferences where they want to listen to podcasts. I prefer Apple; some prefer Spotify, and others iHeart Radio. So to have that information on your main page gives them that option to pick.
In the case of having guests, creating pages for each episode also gives you the option to send them the link, and they can share and link back to it.
Overall, creating a website or page on your existing website for your podcast and the episodes makes sense from an integrated content strategy and business perspective.
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