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There are so many strategies when it comes to podcasting. How do we grow the show, how do we open an episode, and how long should the countdown timer be for livestreamed episodes? But how about produced podcast outros? Are they necessary?
I’m a fan of produced podcast outros and here’s how the one on “The Business Storytelling Podcast” looks:
What exactly is a podcast outro?
A podcast intro wrap an episode up nicely and professionally. It might thank listeners, but also encourages them to leave a review of the podcast. On my outro, I showcase some prior guests and then try to put a professional bow on the episode from a visual perspective.
For a product podcast outro, it’s the same for each episode. These produced outros do not summarize the episode or anything like that.
However, a customized verbal outro by the host is another way to wrap up an episode. That could include a:
- clear wrap-up of the episode’s main points
- specific call-to-action
- preview of upcoming content when relevant
- contact information or ways to connect
Before the produced podcast outro, I also give my guests to share how people can work with them and who should reach out. Here’s an example of that:
Creating a produced podcast outro: My process
Here’s how I have created my podcast outro. And usually, once it’s done, it doesn’t need to be updated for a while. (I was actually prompted indirectly to update mine when a guest said to me: “Wow, you’ve lost a lot of weight since those clips. I appreciated the compliment but it was also a reminder that those clips were old(er). Time to update.)
First, I start with script writing. The script needs to be clear, concise, and compelling. Just like with cold opens, every word matters. Now, let’s not overstate this either. My script is short, but I still need a script because my AI voice will use it to record the voiceover.
Next, I used Eleven Labs for an AI voice for the voiceover. This might seem counterintuitive for a personal podcast, but it allows for consistency and easy updates when needed. Plus, it helps maintain production quality, which is essential for professional podcasts. And I don’t want to be the voiceover for this as I’m the host. Finally, the quality of the Eleven Labs voice is fantastic.
After generating the voice track, I cut up clips from the show. You can use the following software tools for that:
This helps create a natural transition from the main content to the outro while maintaining energy and engagement. Just as you might use cold opens to hook listeners at the start, using powerful clips in the outro can remind them why they should come back.
Finally, I use Canva to put it all together. This step is particularly important for video podcasts, but even for audio-only shows, having a structured template helps maintain consistency across episodes.
Here’s how my timeline looks:
Basically, I follow the general look of the opening and use the podcast’s brand colors. Then on each slide, I add a short clip – usually of us fist bumping. Everyone seems to smile in that moment so it’s a great way to end things on a clearly positive note.
Then I add an animation to the videos – usually breathe or something else subtle. I add the audio track and then adjust the clips to fit the time needed needed.
Read next: Should I use a podcast script on my podcast?
Production value plays a vital role in establishing credibility. When content looks and sounds professional, it inherently builds more trust with the audience, especially for business-focused shows.
High production quality serves a dual purpose – it presents a professional image but also builds trust with the audience. And there’s no reason high-salary executives can’t spend $50 or $100 on a good mic.
Try one of these microphones
When it comes to the technical aspects of podcast outros, several factors come into play. Under 20 seconds is fine. Definitely don’t go over a minute.
Music integration can help signal the transition to your outro while maintaining energy. However, ensure your music choices align with your show’s brand and don’t overshadow your message. Ensure you have the rights to use it as well.
An outro’s call-to-action (CTA) needs to be clear, specific, and valuable to your listeners. In my outro, it’s pretty quick and to the point. Here’s the script I use:
Thanks for tuning in. Please rate and review The Business Storytelling Show on your favorite podcast platform and subscribe so you don’t miss the next episode. See you then.
Next-episode teasers can also be particularly effective. Just as television shows use “Next time on…” segments, podcasts can benefit from creating anticipation for future content. This strategy helps build what I call the “what comes next” factor. The biggest issue with this is that you’d need to record a new outro for every episode.
Or you could say this piece before the produced outro runs.
Creating an effective podcast outro isn’t just about ending your episode – it’s about building a bridge to future engagement. Whether you’re using naturally sounding AI voices, mixing in show clips, or keeping it simple with a standard sign-off, the key is providing value while making it easy for listeners to take the next step with your content.