I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many […]
How to fly from places where the big airlines don’t even fly
Would I recommend flying Air Choice One – a small regional airline in the Midwest? Yes. Absolutely, but it’s not for you if you don’t like flying on little airplanes – think 8 passengers. On my flight from Mason City (MCW) to Minneapolis (MSP) there […]
CONTROVERSY: Why the average Colin Kaepernick Nike ad is actually highly effective
Let’s start at the beginning: Colin Kaepernick is the football player who started kneeling during the national anthem to raise awareness of racial injustice which created a controversy a few years ago and continues to do around the NFL today and from the White House. […]
Facebook kills post scheduling without warning – Another reason you must move faster!
I’ve been auto scheduling posts to my Facebook profile via Hootsuite for a few weeks. It seemed to help with my communications and business goals. Positives: That spread posts out some. It kept my updates moving along. Then on Aug. 1, 2018, Facebook killed all […]
How to use the Alabama toll-by-plate app and is it worth it?
On a 2018 trip in Alabama the GPS was telling me that we have to use a toll road and I started to wonder how to best pay my toll. The toll-by-plate app came to mind. And there was no device in my car but […]
Is the Hulu DVR worth using?
Over three years ago we cut satellite television and nobody complained about that too much and the family adjusted just fine. We then got a Roku box like this one. That worked well and streams many services. Amazon Prime has shows and we already paid […]
If you are telling other people what to post or not to post on social media: Knock it off!!!
I was spending a good amount of time this weekend looking for deals for our 2019 family vacation. I have about 50,000 miles coming on American Airlines and I’m determined to use them in the most efficient way! I recently used 70,000 Delta miles to […]
My 4 Tips For Networking #OutofOffice
Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
MARKETERS BEWARE: The ease of unsubscribing from emails on the iPhone
This was first written when iOS 10 was released but remains accurate with iOS 11.3 in April 2018. In mid-September 2016, Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most […]
My Twitter Live Video saves sideways – How to fix that!
As many of you know I’m a big fan of using content on multiple channels. Video is no different so I’m a big fan of doing live video and then uploading that same video to YouTube and other relevant video channels. A few days ago […]
How much time should content marketers spend on new content vs. older content optimization?
A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
Should I put a conference hashtag in my Twitter name when I’m attending a conference?
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]