Hiring writers: Are content production goals a good idea? Or pay them for performance?

Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.

Marketing with Twitter: How the parody Twitter account Adweak grew and helps with business leads

Adweak uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joined me on a podcast episode and shares why he started the account and how it creates writing projects for him.