A look at how much Google ad revenue you can expect and how to tie Google ads into your overall content strategy.
Why social media posts should be first person
A look at why social media posts should be first person and not third person in your content strategy. It makes brands appear more human.
How to make podcast scheduling easy and automated
A look at how I make podcast scheduling easy by using technology and automation to my advantage. My top tips.
Do people really not use the internet over the holidays?
This article looks at internet usage over the holidays and what that may or may not mean for marketers.
Social media notifications: LinkedIn, Twitter, Facebook and more
A look at how to turn on social media notifications for Twitter, Instagram, LinkedIn, TikTok, Facebook and YouTube.
How to frame your stories toward people’s personal agenda
This article discusses why content strategists need to understand the personal agenda of members of their target audience.
Makeup tips for men when going on livestreams and video podcasts
I share makeup tips for men when appearing on livestreams or video podcasts. Here are the tips and products I use.
Should we try the Twitter threads function?
A look at how to use Twitter threads. Sometimes they make sense and sometimes the content could or should be used as a blog post.
Why details in stories matter
This article discusses why details in stories matter. They help your brand be memorable and stand out in your consumers’ minds.
When to use acronyms in your content
When should we use acronyms in our content? Seems like a simple question that isn’t asked often. This article explains.
What equipment do I need for a successful Facebook Live broadcast?
A look at what equipment you need for a Facebook Live broadcast.
How to self edit your writing
This article looks at my top tips to self edit your copy.
How to use the branded content label on Instagram
This article looks at how branded content works on Instagram. How do you use the paid partnership tool and more.