The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]
Search Results for: Use of you
[Travel tips] Uber in Germany – Berlin, Düsseldorf, Munich
Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport. That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]
How hard it is to take an Uber or Lyft to and from a sporting event?
Rideshare really was a great invention. From my perspective these are the main reasons. As a consumer I don’t need to carry cash I have a record On Lyft I can also earn Delta miles. Uber used to have a partnership with Sheraton and if […]
EXPO GAMES: How to keep new connections from conferences straight
I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many […]
CONTROVERSY: Why the average Colin Kaepernick Nike ad is actually highly effective
Let’s start at the beginning: Colin Kaepernick is the football player who started kneeling during the national anthem to raise awareness of racial injustice which created a controversy a few years ago and continues to do around the NFL today and from the White House. […]
Is the Hulu DVR worth using?
Over three years ago we cut satellite television and nobody complained about that too much and the family adjusted just fine. We then got a Roku box like this one. That worked well and streams many services. Amazon Prime has shows and we already paid […]
My 4 Tips For Networking #OutofOffice
Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
MARKETERS BEWARE: The ease of unsubscribing from emails on the iPhone
This was first written when iOS 10 was released but remains accurate with iOS 11.3 in April 2018. In mid-September 2016, Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most […]
My Twitter Live Video saves sideways – How to fix that!
As many of you know I’m a big fan of using content on multiple channels. Video is no different so I’m a big fan of doing live video and then uploading that same video to YouTube and other relevant video channels. A few days ago […]
Should I put a conference hashtag in my Twitter name when I’m attending a conference?
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Note to Self: Enjoy The Little Things
Sometimes, it’s easy to focus on the past and difficult to recognize what you’ve accomplished. Given a bit more control, maybe you would’ve have made different choices, or made them a bit faster – but sometimes the best teacher is time. In addition to providing […]
Why and how I unfollowed thousands on Twitter
In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the […]