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This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.

A look at what authentic marketing is and how you can still do it, even as artificial intelligence is taking over some pieces of marketing.

On this podcast episode and in this article, we discuss how to create a lead magnet that your prospects actually want.

This article looks at what podcast metrics are available and which ones we should keep an eye on as our podcast matures.

This article looks at how difficult it is to get your podcast on television. We also discuss whether or not it’s worth it.

Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.

One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.

Ideas are essential in good content strategy. In this article I discuss how we can come up with ideas and how we can spot them to use in our content.

You are active across social media platforms, but unable to reach your follower growth or sales growth targets? Here’s how social media promotions can help.

Displaying read times of content seems to becoming more popular across thought leader blogs and websites. LinkedIn also now shows read times. Let’s dive into the topic to help you decide whether or not you should show read times.

First-person blogging in organizational storytelling works and that means people get bylines. Let’s discuss how to handle blog bylines