This article shares the basics of how to learn influencer marketing as a creator and on the brand side.
Create High-Performing Teams with an Experienced Fractional Executive
Not getting the results you need? A fractional executive could be the missing piece of the puzzle. Here’s how.
23 ways to run a successful creative process
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
The Writer’s Toolkit: Leveraging Mac-Compatible Coding Apps for Content Marketing
In the dynamic world of content marketing, the ability to blend creative writing with technological prowess is increasingly becoming a vital asset. For Mac users, this intersection of skills opens up a realm of possibilities, especially when leveraging coding applications compatible with macOS. This article […]
How to find influencers for your brand
Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of “The Business Storytelling Show” to discuss how to find influencers for your brand.
The Art of Real-Time Marketing: Capturing Opportunities in the Moment
Stay ahead of the competition with real-time marketing. Discover the importance and impact of it with insight from David Meerman Scott.
How to sound natural on a podcast
This article discusses how you can make your voice sound better when recording a podcast or broadcasting a livestream.
The three components of a useful marketing workflow
In this article, I discuss what makes a good marketing workflow that can help you be successful long-term.
How to get more out of your marketing requests
A look at what marketing request forms are and why they can actually help with collaboration and to streamline the process.
How many streaming services are there? A review.
This article discusses streaming services, specifically the pros and cons of streaming services and how many streaming services do you need?
Podcast: What does authentic marketing in the age of AI look like?
A look at what authentic marketing is and how you can still do it, even as artificial intelligence is taking over some pieces of marketing.
Why it’s quite okay to wear pajamas on New Years Eve and stay home!
If I had a dollar for every time somebody asked me over the last 10 or 20 or whatever many years where I will go and celebrate New Years Eve, I could likely buy 42 more pairs of pajamas. Not that I need that many. […]
The Art of Responding to Reviews: Best Practices for Businesses
Learn why responding to reviews is an important part of reputation management and how it can positively influence customer loyalty.