This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
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How to restrict your Facebook Live audience by geography for free [Geotargeting tip]
A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
Should we put our webinars on YouTube and social media?
Webinars are still a great lead-generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful and can allow companies to […]
UPDATE: How to STILL share article links to Facebook Stories that link to your website [Social Media Tip]
September 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But on a positive note, […]
Why your ads and signs with phone number MUST include the area code
As a child of the 1980s, local phone calls was a thing. I – like many children – were reminded not to talk to long to a friend a town over! Long-distance charges cost money! My kids – children of the 21st century – have […]
How – and why – to add others as contributors to your Facebook album
I’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. Of course, things change […]
How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good
I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]
[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags
Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]
How to fix your AirPods’ microphone to work better on phone calls and not cut out!
I’ve been using my AirPods for phone calls all day long. I love them, but the Airpods’ microphone was doing strange things for a while. Basically, the AirPods wouldn’t be at full volume when I started talking. The people on the other end couldn’t hear […]
What’s the best way to display photos on websites for mobile users?
Photos can make or break a story. Not those lame stock art ones obviously , but some stories can’t be told without the image. Example: the police officer hug! Or the fallen soldier returning via O’Hare. And sometimes they are old photos. For example, of […]
Facebook kills post scheduling without warning – Another reason you must move faster!
I’ve been auto scheduling posts to my Facebook profile via Hootsuite for a few weeks. It seemed to help with my communications and business goals. Positives: That spread posts out some. It kept my updates moving along. Then on Aug. 1, 2018, Facebook killed all […]
How to use the Alabama toll-by-plate app and is it worth it?
On a 2018 trip in Alabama the GPS was telling me that we have to use a toll road and I started to wonder how to best pay my toll. The toll-by-plate app came to mind. And there was no device in my car but […]
If you are telling other people what to post or not to post on social media: Knock it off!!!
I was spending a good amount of time this weekend looking for deals for our 2019 family vacation. I have about 50,000 miles coming on American Airlines and I’m determined to use them in the most efficient way! I recently used 70,000 Delta miles to […]