Search Results for: Use of you

This article discusses Instagram calls to action and specifically how to create calls to action in Instagram Reels.

A discussion surrounding how deep users actually go into search results. Yes, they do visit pages 2, 3 and 4 on SERPs.

This article discusses whether or not an April fool story or campaign would be appropriate for your brand and how to decide.

This article looks at how you can use social media polls – on LinkedIn Twitter and Instagram – especially if you respond.

This article shares how to start a value proposition and the importance of talking to customers to get it right.

Flipboard started as an iPad app when the iPad first came out in 2010 and has since evolved into a great way for publishers to syndicate content. Let me show you how.

This article looks at the importance of using good anchor text in your content assets and how to pick anchor text.

Getting people to come back to our business stories certainly can be a challenge. That doesn’t mean we can’t shouldn’t try. One way – at least in theory – is to create cliffhangers in our content. But ho how do we do that? Corporate storytelling […]

Spelling names correctly is important and that includes blog posts, livestream promos and podcasts. How can avoid misspellings?

This article discusses why content strategists need to understand the personal agenda of members of their target audience.

This article looks at my top tips to self edit your copy.