Flipboard started as an iPad app when the iPad first came out in 2010 and has since evolved into a great way for publishers to syndicate content. Let me show you how.
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Top tips on using anchor text the right way in your content strategy
This article looks at the importance of using good anchor text in your content assets and how to pick anchor text.
How to use cliffhangers in corporate storytelling
Getting people to come back to our business stories certainly can be a challenge. That doesn’t mean we can’t shouldn’t try. One way – at least in theory – is to create cliffhangers in our content. But ho how do we do that? Corporate storytelling […]
How being helpful can propel your business forward
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
(How-to-tips) Spelling names correctly in your content
Spelling names correctly is important and that includes blog posts, livestream promos and podcasts. How can avoid misspellings?
Try this to place some iPhone restrictions around your screen time
A look at how I use iPhone restrictions to stay sane and get some rest when I need it. These are my tips that I use daily.
Do people really not use the internet over the holidays?
This article looks at internet usage over the holidays and what that may or may not mean for marketers.
How to frame your stories toward people’s personal agenda
This article discusses why content strategists need to understand the personal agenda of members of their target audience.
How to self edit your writing
This article looks at my top tips to self edit your copy.
How to use the branded content label on Instagram
This article looks at how branded content works on Instagram. How do you use the paid partnership tool and more.
Should you timestamp your podcast show notes?
A look at the advantages and disadvantages of adding a timestamp to your podcast show notes.
Who is your audience? Is it internal or external?
This article discusses the dangers of focusing on an internal audience only. Yes, we need to collaborate internally but are the internal audiences the same as the external audiences we are trying to reach?
How to watch YouTube on TV screens
This article shows you how to easily watch YouTube on TV for a bigger-screen viewing experience. I do that daily.