A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
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Should we put our webinars on YouTube and social media?
Webinars are still a great lead-generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful and can allow companies to […]
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Content creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people challenge me that “you […]
Mobile content creation: How to easily embed tweets into your blog posts from an iPad
You know I love mobile content creation. Writing on my iPhone or iPad anywhere. Live video on walks. Editing video while waiting for an appointment. It’s all possible now and tools are getting better by seemingly the minute. I was pleased to see that you […]
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good
I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]
[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags
Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]
[Social media tip] Is it possible to post text on Instagram without having a photo to post?
Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it. Start by creating a new Story. Once in there, scroll over to the left, swipe […]
Facebook kills post scheduling without warning – Another reason you must move faster!
I’ve been auto scheduling posts to my Facebook profile via Hootsuite for a few weeks. It seemed to help with my communications and business goals. Positives: That spread posts out some. It kept my updates moving along. Then on Aug. 1, 2018, Facebook killed all […]
My 4 Tips For Networking #OutofOffice
Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Should conferences allow or encourage attendees to live tweet sessions?
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]
What’s the difference between promotions and distribution strategies in digital marketing?
Today, I posted this on some social networks: Have you ever written a blog post? No. Tweet? No. Facebook post? Not by myself. Do you know the difference between promotions and distribution strategies? I’ll have to dig deeper into that, but looked at that in […]