Most common marketing job descriptions templates

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As I discuss in “Is marketing a good career?” the exact roles on the marketing team depend on the size and stage, but marketing job descriptions will still enter the stream of tasks that need to be done at some point as you’re kicking off your first marketing campaign. So here are some templates for the most common marketing jobs.

• Content creator
• Marketing manager
• Social media content creator
• Growth marketing specialist
• Vice president of marketing

Content creator job description template

We are looking for a talented and passionate Content Creator to join our marketing team. As our Content Creator, you will be responsible for producing engaging and informative content for our company’s website, blog, social media channels, and email marketing campaigns.

Responsibilities:

• Collaborating with team members to develop content strategies and content calendars

• Creating compelling written content including blog posts, articles, social media posts, eBooks, whitepapers, emails, etc.

• Conducting research to ensure content is optimized for SEO and adheres to best practices

• Sourcing and interviewing subject matter experts to create authoritative, insightful content

• Managing content schedules and calendars to ensure regular publishing of content

• Analyzing content performance metrics and optimizing content based on data and insights

• Staying up-to-date with content marketing best practices and trends

• Working cross-functionally with designers, developers, and other teams to produce cohesive content experiences

Requirements:

• 2+ years experience creating digital content for marketing purposes

• Excellent writing and editing skills with an engaging storytelling ability

• Knowledge of SEO, keyword research and other optimization best practices

• Resourceful self-starter able to come up with creative content ideas

• Comfortable working in a fast-paced environment and able to adapt to changing priorities

• Passion for creating content that educates and inspires audiences

• Proficient with content creation and management tools

• Bachelor’s degree in Marketing, Communications or related field preferred

If you are an ambitious Content Creator who loves crafting compelling stories and experiences, we want to hear from you! Let’s connect and see if we’re a match.

Marketing manager job description

We are seeking an experienced Marketing Manager to oversee our marketing automation and lead nurturing efforts. As our Marketing Manager, you will develop marketing automation strategies and campaigns to generate and qualify leads.

Responsibilities:

• Manage execution of email marketing campaigns, including newsletters, promotions, surveys, etc.

• Create and optimize lead nurturing workflows and automations using marketing automation software

• Develop segmented lists and personalized content optimized for each stage of buyer journey

• Monitor campaign analytics and continuously optimize based on insights

• Collaborate with sales team to identify and pursue new marketing opportunities

• Oversee development of landing pages, email templates, and other marketing assets

• Identify technologies and integrations to enhance marketing automation capabilities

• Stay up-to-date on email marketing and automation best practices

• Oversee marketing budget and department goals

Requirements:

• 5+ years experience with marketing automation platforms

• Strong working knowledge of email marketing best practices

• Experience with CRM systems and marketing technologies

• Analytical mindset with ability to interpret data

• Excellent project management and organizational skills

• Strong communication and collaboration abilities

• Creative problem-solver who can optimize campaigns

• Bachelor’s degree in Marketing or related field

If you have a passion for leveraging technology to connect with audiences, we want to hear from you. Let’s chat to see if we’re a match!

Social media content creator job description

We are looking for a creative and skilled Social Media Content Creator to manage our social media accounts and help grow our online presence. As our Social Media Content Creator, you will be responsible for developing engaging social media content and managing our brand voice across platforms.

Responsibilities:

• Create daily content for different social media platforms including Instagram, Facebook, X, LinkedIn, etc.

• Manage and grow our social media communities by responding to comments and messages

• Develop social media campaigns and create branded assets and visuals

• Track performance of social content and campaigns and provide insights

• Stay up-to-date with social media best practices, trends and technologies

• Collaborate with marketing, sales, and other teams to ensure brand consistency

• Monitor conversations and industry news relevant to our brand

Requirements:

• 3+ years experience creating social media content

• Excellent copywriting and storytelling skills

• Knowledge of social media platforms and best practices

• Ability to deliver creative content (text, image and video)

• Understanding of social media marketing and analytics

• Excellent communication and collaboration skills

• Creative mindset and strong visual sense

• Proficient with design and content creation tools

• Video production skills a plus

• Bachelor’s degree in Marketing or Communications preferred

If you love social media and have a knack for creating engaging content, we want to hear from you! Let’s connect to discuss the role and see if we’re a match.

Growth marketing specialist

We are looking for a data-driven Growth Marketing Specialist to help scale our customer base and drive business growth. As our Growth Marketing Specialist, you will be responsible for acquiring new users and maximizing retention through marketing campaigns and initiatives.

Responsibilities:

• Plan and execute growth strategies across acquisition channels like paid advertising, SEO, content marketing, referrals, etc.

• Manage and optimize various paid advertising campaigns including Facebook, Instagram, Google, etc.

• Analyze customer data and user engagement metrics to gain insights

• Continuously test and optimize landing pages, emails, and other conversion funnels

• Develop compelling content and creative assets for campaigns

• Collaborate with cross-functional teams including product, engineering and design

• Stay on top of digital marketing trends and industry best practices

Requirements:

• 3+ years experience in growth marketing or related field

• Strong analytical skills and data-driven approach

• Expertise with major digital marketing platforms and channels

• Excellent project management abilities

• Creative problem-solver and critical thinker

• Proficiency with marketing tools and analytics platforms

• Passionate about understanding user behavior and driving growth

• Bachelor’s degree in Marketing, Business or related field

If you love leveraging data to unlock growth opportunities, we want to hear from you. Let’s connect!

Vice president of marketing JD template

We are seeking an innovative and strategic marketing leader to join our executive team as our new Vice President of Marketing. As VP of Marketing, you will oversee all marketing initiatives and teams to drive business growth.

Responsibilities:

• Develop and execute the overall marketing strategy to acquire new customers and expand to new markets

• Manage all marketing activities including branding, advertising, PR, digital marketing, events, and campaigns

• Lead marketing teams including content, social media, design, SEM, email marketing, etc.

• Optimize marketing automation and CRM platforms to nurture leads and customers

• Analyze marketing data and identify trends to inform strategies and planning

• Oversee marketing budget and department goals

• Collaborate cross-functionally with sales, product, and other departments

• Stay ahead of marketing trends and translate them into actionable initiatives

Requirements:

• 10+ years of progressive marketing leadership experience

• Demonstrated ability to drive business growth and scale marketing operations

• Excellent strategic thinking and analytical abilities

• Strong leadership, communication, and project management skills

• Experience overseeing a variety of marketing disciplines

• Data-driven marketer with expertise in metrics and analytics

• Knowledge of digital marketing platforms and emerging technologies

• Bachelor’s degree required, MBA preferred

If you are a strategic marketing leader ready to take our marketing to the next level, we want to hear from you. Let’s connect!

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If nothing else, these templates are a good place for you to start. And you can also copy and paste them into Claude AI and ask the platform to add certain other requirements. That’s where the initial drafts came from as well.

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