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Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients.
He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully.
Today, he’s a global top 14 content marketer and top 100 digital marketers. His blog has been listed as a valuable resource in the marketing industry.
A four-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and use the Create Once, Publish Everywhere (COPE) model.
Contact
To request a comment for an article or to set up an interview with me, please contact me here.
Links
DesignRush podcast (December 2024)
OpusClips to get more out of content (OpusClips blog, October 2024)
Quoted in “The New Rules of PR and Marketing” by David Meerman Scott on the topic of livestreaming and podcasting. (August 2024)
Content Marketing Mastery, Buzzworthy Marketing Show (July 2024)
Expert Advice on B2B Content Strategy, Let’s Talk Marketing podcast (July 2024)
Summer reading list by Ross Brand on Video (June 2024)
Brand equity by Terakeet (May 2024)
Livestreaming article by the Content Marketing Institute (February 2024)
Do The Thing podcast on livestreaming (February 2024)
The Win Win Podcast (October 2023)
Top content marketers to follow (October 2023)
The Power of Growth Marketing (UMiss, August 2023)
Navigating the content marketing landscape (The Jeff Bullas Show, August 2023)
Content syndication tips (Arkentechsolution, August 2023)
Advertising vs. content marketing. Which one works best for SaaS? (DivByZero, August 2023)
The power of podcasting and content to drive revenue (Storylines Live with Paul Furiga, August 2023)
The Power of Growth Marketing (UMISS YouTube Live, August 2023)
Social media and SEO, (Wix SERP’s Up podcast, August 2023)
Why Marketers Should Stop Worrying and Embrace AI in Content Marketing (CMS Wire, July 2023)
Introducing Top Content Writing Influencers – Masters Of Digital Content (Smile Media, July 2023)
Appointment to Growgetter (EIN Presswire, June 2023)
AI podcast (The Tech Talks Daily, April 2023)
Marketing career book radio interview (January 2023, WMT)
Business Notes (January 2023, TheGazette)
Livestream with Ross Brand about my new book (January 2023, Amazon)
Content Performance Culture (December 2022, The Grounded Content Podcast)
Revenue models for content creators (December 2022, Marketing for the Culture Podcast)
The Essential Elements of a Winning Content Strategy (November 2022, The Art of Social Media Podcast)
How to create a content performance culture (November 2022, Marketing with Empathy Podcast)
The art of storytelling as a content marketer (November 2022, Super Entrepreneur Podcast)
K-Stream podcast swap (October 2022)
9 expert tips on virtual events (September 2022, Goldcast blog)
Episode feed drop on “Winfluence.” (September 2022)
Media coverage of my Keynote at the Digital Enterprise Show in Malaga, Spain (June 2022, Startups Magazine)
Father’s Day Ideas (Cheryls’ Cookies, June 2022)
Top 100 SEMRush Content Marketing Influencers (SEMRush, June 2022)
Instagram Reel Length for Max Engagement (Hootsuite, May 2022)
How to earn PR with your podcast (Content Marketing Institute, May 2022)
Top 100 marketing influencers to follow in 2022 (Relevance, April 2022)
SEO chrome extensions (Digital Funnel, April 2022)
Omnichannel Podcast appearance (OmnichannelX, April 2022)
How to stay creative (K-Stream Podcast, March 2022)
Top 50 content marketers to follow (Boomcycle Digital Marketing, March 2022)
HeARTification Podcast (February 2022)
How to start a podcast in 2022 (Shopify, February 2022)
The future of B2B influencer marketing (Onalytica, January 2022)
Livestreaming predictions for 2022 (LivestreamUniverse, December 2021)
What to expect from B2B marketing in 2022 (Cognism.com, December 2021)
Content marketing predictions for 2022 (Content Marketing Institute, December 2021)
Improving your business storytelling (Keevurds, December, 2021)
B2B influencer compensation report (Onalytica, November 2021)
Kickstart your content journey (Content Callout podcast, November 2021)
B2B strategies for 2022 (InfuseMedia, October 2022)
An Audio Retrospective – Celebrating 100 episodes (Audio Branding podcast with Jodi Krangle, October 2021)
Ideas for better events (Content Marketing Institute, September 2021)
Trendy social spaces (Content Marketing Institute, September 2021)
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)(Content Marketing Institute, August 2021)
Sunil Godse’s podcast (August 2021)
Putting an end to content fatigue (Content Marketing Institute, August 2021)
Worst content marketing tips (Content Marketing Institute, July 2021)
520 East Brands livestream (July 2021)
Launch with Charlene Walters on Roku, AppleTV and Amazon Fire (May 2021)
Top 20 storytelling podcast (Welp Magazine, May 2021)
Media kits for podcasters and live streamers (Podmmunity, April 2021)
LinkedIn Live (Top Rank Blog, March 2021)
Livestreaming tips every marketer should know (Content Marketing Institute, March 2021)
The allure of livestreaming (Forbes, February 2021)
Going Live (The NerdBrand Agency Podcast, February 2021)
Going Live (The Digital Policy Podcast, February 2021)
3D audio (Marketing O’Clock podcast, February 2021)
Does Amazon Live make sense for your marketing? (Jeff Koslofsky, February 2021)
Ways to become influential on LinkedIn (Onalytica, February 2021)
B2B Marketing and more with Pam Didner (February 2021)
Why higher education institutions should try podcasting by Christoph Trappe
— ContentEd (Jan. 20, 2021)
Listen Notes interview about my podcast (Jan. 8, 2021)
The Real Marketers Podcast (Jan, 1, 2021)
50 podcasts to listen to in 2021 (Dec. 11, Thinkers360)
Advice for 2021 (Dec. 3, 2020, Michelle Garrett)
Create an effective blog strategy (Dec. 1, 2020, Smartsheet)
67 content marketing books you need to read (Nov. 30, 2020, Content Marketing Institute)
Top 25 Business Story Telling Podcasts You Must Follow in 2020 (Nov. 21, 2020, Feedspot)
Rethink Marketing Podcast (Nov. 19, 2020)
How to stand out with blogging (November 2020, IAMRafiqul)
Top content marketers to follow in 2021 (October 2020, Top Rank)
Content Marketing World 2020 bookstore.
Ways to measure content marketing success (Content Marketing Institute, October 2020)
The Personal Branding Podcast (September 2020)
Marketing O’Clock podcast (September 2020)
Creating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling Project – Episode 128 (Marketing Study Lab, September 2020)
Unf*ck Marketing Podcast (September 2020)
Habits to create quality content (Content Marketing Institute, August 2020)
Voice strategy for companies (Content Marketing Institute, August 2020)
Talking Podcasting and Content Marketing with Christoph Trappe (InspireFirst Podcast with Chris Craft, August 2020)
Pragmatic Digital Podcast (August 2020)
10+ Buzzwords to Banish From Your Content Marketing Vocabulary (Content Marketing Institute, August 2020)
Asia Content News Podcast (July 2020)
Pragmatic Digital Live (July 2020)
Virtual fans come to Major League Baseball (Vice, July 2020)
Freelance writing rates report (Ashley Cummings, July 2020)
Cashing in on Content Marketing Podcast (July 2020)
Iowa Business Report with Jeff Stein (July 2020) Direct link
The Power of Digital Policy podcast (June 2020)
Engati Podcast (June 2020)
Marketing O’Clock podcast (May 2020) Links here
Overused words in marketing (Content Marketing Institute, May 2020)
The future of work (Wundamail, May 2020)
Everything You Need to Know to Excel While Working from Home (4 Sight, May 2020)
Hack your way to 10,000 Twitter followers (Neil Patel) Links here.
When to use Slack channels (WMT, May 2020)
Rheinpegel podcast (Rheinische Post, May 2020)
Nick Westergaard’s On Brand Podcast (May 2020)
Masters of Marketing webinar (May 2020)
Remote working tips (Mitel, April 2020)
Content marketing advice from 35 experts (Thinkzap, April 2020)
Why Do SEO In-House (Alexa.com/Amazon, April 2020) (Produced as part of a sponsored program)
How SEO Strategists and Content Creators Should Work Together to Drive Results (Alexa.com/Amazon, April 2020) (Produced as part of a sponsored program)
Best business podcasts (Hippo Direct, April 2020)
Top digital marketers to follow (Relevance, April 2020)
Content experiences in the mobile-first world (UX Collective, April 2020)
Marketing podcasts database (www.marketing-podcasts.com/category/b2b/business-storytelling/, April 2020)
The Jason Falls Show Live (Jason Falls, April 2020)
Best business podcasts for the week (Hippo Direct, April 2020)
Video conferencing and cloud computing – the key to working remote (Digital Enterprise Show, April 2020)
Wann Content Marketer keinen Podcast brauchen – und wann doch (Content Marketing Forum, April 2020)
How companies can share positive stories during the coronavirus pandemic (WMT, April 2020)
7 ways to get original data for your content (Content Marketing Institute, March 2020)
Email marketing strategies to use in 2020 (Wild Coffee Marketing, March 2020)
Guide to drive social media success (Heidi Cohen, March 2020)
The content long game (Hard Corps Marketing Show, Feb. 2020)
Onalytica influencer marketing interview (Feb. 2020)
Elaine Lindsay and I talk about what it takes to move content from happening to performing in this video interview. (Feb. 2020)
Storytelling in marketing, lose the boring blogs (Marketing Accomplish, Feb. 2020)
Using content to engage leads (Striven, Feb. 2020)
Top content marketing mistakes (Sumodash, Feb. 2020)
Video content goals for 2020 (Digital Branding Institute, Jan. 2020)
Media accounts to follow (Jan. 2020)
No. 16 recommended website for journalists (Feedspot, 2006-2020)
PR Predictions for 2020 (Garrett Public Relations, Dec. 2019)
Top B2B thought leaders to follow in 2020 (Thinkers 360, Dec. 2019)
8 Experts on Changing Up Your Marketing Strategy in 2020 (Wild Coffee Marketing, December 2019)
2020 Content Marketing Predictions (Content Marketing Institute, December 2019)
The ultimate guide to Business Storytelling (The Marketing Mane, December 2019)
Are your social media accounts secure? (Sprinklr, June 2019)
15 marketing pros and journalists to follow (PR Daily, December 2018)
Why did my Amazon order arrive in a Wal-Mart box? (Digital Trends, April 2018)
Content marketing expert joins Stamats (Stamats, December 2017)
The Look of Love is in Writing (December 2017)
Using Amazon Ads to sell your book (Kindlepreneur, 2017)
Bold IT marketing predictions (Ultra, 2016)