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Periodic and what is more important high-quality content creation that correlates with your target audience is a challenging task that requires lots of resources and of course finances. Startups and small businesses whose prime focus is on the product, but not content can benefit from AI usage.

Content creation can become much faster and more enjoyable when accessing the needed tools. Once you start growing your website and have created tons of content with the tools we will share in this article, you will definitely need a reliable VPS web server or even a dedicated server to improve your performance. Websites with big volumes of content usually require a dedicated server to create the best possible user experience.   

Step 1: Analyze the needs for content 

AI can be extremely helpful in case you have a proper content strategy so take time and plan everything properly before actually creating content. Here are a couple of questions to keep in mind while thinking about requirements and goals:

• Where is the target audience located, its age group, gender, and its content preferences? What keywords will be used?
• What phrase would you like to send to your users?
• What metrics will be used for the success evaluation?

These are only the basic things, you might include other important factors so that your content will be more specific. A couple of AI tools that will be helpful at this stage are Semrush (tool for the keyword search), CrawIQ (tool for deep marketing research of your audience), Twinword (keyword search tool), and others.

Read next: Unlock the Secrets to Creating Truly Helpful Content!

Step 2: Content generation

Once you have a clear understanding of your needs, you can start generating content more effectively. AI can be used for the creation of newsletters, blog posts, various descriptions, and of course updates on social media. The AI tools can definitely speed up lots of tasks.

The most popular tools are:

Jasper. This is probably the most popular tool that provides access to more than 50 different templates and can even teach your brand voice. When creating an article with this AI tool you should be really specific with your needs, try to specify the title, description, keywords, language, tone of voice, and everything else that is crucial.

Copy.ai is a cheaper option for the content creation if compared with the previous tool. This is the highly customizable option where you can specify the needed template, use prompts, and create content for various platforms.

 SurferSEO. The creation of content with this tool looks somehow similar, all you need is to fill in the keywords, choose your tone of voice, and you can also add the list of competitors.

If you need AI tools that are specifically created for social media needs, then you can try Predis.ai (generate video/images/texts), Writesonic (great for ads and product description), vidIQ (helper for streaming purposes), or Ocoya (generate gifts/images/videos).

Step 3: Content personalization

Personalization of content is a very important step and it should not be omitted. The initial important thing is to select the desirable style and stick to it. Your text might be more helpful, humorous, formal, or serious. Everything can be easily done with the help of AI tools.

It is highly important to stand out from the competitors in terms of the shared content. This can be done by clarifying your values, and mission, and of course, mentioning the unique value that you are offering to your clients. When you have a clear picture of how your content should look, you can start training the AI model. This can be done by including the article, emails, and other examples of your preferred style.

For instance, you want your text to be both helpful and fun so you should mention this in the initial prompt and you can even include the link to the desirable style of writing. Once you receive a text, you can review and add some details or completely change the style if that sounds inappropriate.

Step 4: Content Optimization

Once you have received a good final result that you are satisfied with, you should also think about search engine optimization for a good ranking. This can be done with the help of the following tools:

 SurferSEO. Just by pasting your text in the editor, you will immediately get results about its ranking and you can change it right in there to get higher results.

Grammarly. This is an effective tool for correcting possible errors in the text. You will have lots of prompts with the help of which you can make the content more readable and you can quickly change everything with a couple of clicks.

 INK. This is another helpful SEO optimization tool that is worth using.

Conclusion

The usage of AI for the content creation is an extremely fast and cheap option in case you know the right tools and have properly created the content strategy. To make the content creation even more impactful, you should regularly monitor the content performance and improve some processes in case there is a necessity. Human professionalism together with AI can significantly grow your business potential. 

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