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Engagement is a buzzword in digital marketing certainly. We want people to talk with us! And one way to do that is through a Q&A IG (aka Question and Answer live stream on Instagram.)
Instagram Stories has two ways you can answer audience questions.
Leveraging interactive features can significantly enhance your engagement and, in turn, support efforts to grow your channel. Engaging content that resonates with your audience not only strengthens your connection with them but also amplifies your visibility across the platform. This strategy ensures that every interaction contributes to a more robust and dynamic digital presence.
Read next: Why is my Instagram Reels video not saving to my camera roll?
Q&A on Instagram Live
During the stream you can highlight questions that are being asked on-screen.
That’s kind of cool and drowns out the constant stream of background comments and snarky remarks.
To start your own session, start a new Instagram Story. Then click over to LIVE.
Click the question mark in the box.
Then go live.
Seems easy enough until you have no questions being asked.
Getting engagement beyond people reading is harder than ever.
New Features and Best Practices for Instagram Live Q&A
Instagram continuously introduces new features to enhance Live Q&A sessions and they have included:
1. Scheduling: You can now schedule your Live sessions in advance, allowing for better promotion and audience preparation.
2. Interactive Elements: These include:
- Polls
- Quizzes
- Donation stickers (for charitable causes)
Other tips to rock your Q&A on IG.
To maximize engagement, promote your Q&A session in advance using Stories, posts, and other social media platforms.
Encourage followers to submit questions beforehand.
Use a catchy title and description for your Live session.
Respond to real-time comments and mention usernames
Some of the basic live stream tips apply here as well:
- Ensure good lighting and audio quality – use a microphone like this for your phone, for example.
- Test your equipment and internet connection before going live
- Consider using a tripod or stabilizer for your device
And a larger/taller tripod option:
Post-Live Strategy: After your Live session
After the Live session ends, saving the video to a camera roll preserves the content for future use. Sharing highlights to Stories or the main feed allows followers who missed the live event to catch up on key moments. Additionally, repurposing the content for other platforms extends the reach and value of the Q&A session beyond Instagram. This approach maximizes the impact of Live Q&As across an entire digital presence.
Instagram Live Q&A sessions offer a powerful way to engage with audiences in real-time, fostering authentic connections and providing valuable content. As the platform continues to evolve, staying updated on new features and best practices ensures the most effective use of this dynamic tool. By implementing these strategies and making the most of post-live content, brands and creators can build stronger relationships with their followers, increase engagement, and create lasting impact through their Instagram presence.