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In addition to Amazon Live and the more traditional affiliate link process, there’s another avenue for influencers on Amazon to use video content to talk about products and earn commissions. And that is through Amazon product videos. You can earn Amazon video review commissions on these videos. Review and talk about a product; when a shopper views it and purchases the product, you get paid. Video reviews for Amazon and get paid – sounds like a good deal!
Read next: What is the difference between Amazon Associates and Amazon influencer?
What are Amazon product videos?
Amazon product videos are short clips where somebody talks about the product. The videos are displayed fairly prominently on product pages. Here’s an example. I also use these videos on social media platforms – like my YouTube channel.
Once I upload the video via my Amazon Storefront. Once uploaded, it shows on the Amazon Storefront and also on the landing page for the product:
You must have a certain following on other social media channels to be accepted into the program. Once in, you will likely have to publish a certain number of videos before Amazon considers giving you full access and offers commissions.
Read next: What is an influencer commission?
How to produce Amazon product videos
For the most part, I record my Amazon product videos in my regular studio, which you can see a setup of here. Sometimes, I do a handheld video if the product is suited for that. For example, when I talked about the phone holder in my car.
I record with an eye-level camera and use Restream as the production platform. Restream is mostly used for live streaming, but you can also record a video production.
From there, I upload them to my storefront on Amazon. The easiest way to find the product now is to either go to your orders or look at product histories after the video upload has started:
Edit or do one take
Many of my videos are just one-take. Here’s the product. This is what I think about it. Let me show you.
Read next: What is an Amazon influencer?
Know the rules
Amazon has some rules to follow to make sure your video is approved.
- Only tag products that are shown in the video.
- Be authentic and have something to say about the product.
- Don’t have unrelated calls to action. For example, I had my Twitter handle on the screen once and the video was rejected because people can’t click to follow me on Twitter. Plus that’s not the point of the video. The point of the video is to give them info to help them decide whether or not they want to buy the product.
Each video has a thumbnail, and the auto-generated ones are usually fine. Videos and video thumbnails can now be horizontal or vertical.
If you want a different look, you can create a thumbnail in Visme and then upload it to the Amazon product video.
How to earn money from Amazon reviews
Sometimes, people might wonder how they can make money from Amazon reviews. And the written ones should never make you money. It’s against the rules to make money off those. So when somebody reaches out to offer you $3 to do a written Amazon review, don’t. You can get in trouble for it with Amazon. If somebody pays you for an Amazon product video, simply share that it’s sponsored, or they sent you a free product, or whatever the true arrangement is.
Which products to use in Amazon product videos
Obviously, you should review anything you buy on Amazon. And I have made a practice of that. Anytime I buy anything from Amazon, I will do a quick video.
But I also check other products that I buy elsewhere. For example, I’ve had a bidet installed in the bathroom, and part of that bidet can also be bought on Amazon. So why not do a review on it? The same holds true for a whole-house generator. So after any purchase – no matter where – always check Amazon and see if the product is available there.
Once I had uploaded several videos, brands started reaching out to make videos about their products. I’m happy to do that. At times I charge a fee. In these videos, I have to declare that the product was provided but that my opinion is still mine.
You can also join online marketplaces like Billo to try to connect with more brands who are looking for Amazon product videos being done.
Amazon now also gives you ideas for what products to review. My current recommendation includes Ring cameras and batteries, socks, and a keyboard.
Where do Amazon product videos show up?
They show up on the product pages for the product being reviewed. They can also show up on amazon.com and Kindle for books and related products.
Final thoughts
Amazon product videos offer influencers and content creators a great opportunity to earn commissions while providing valuable insights to potential customers. Follow Amazon’s guidelines and best practices around transparency, authenticity, and relevance.
Product videos enable more confident purchases by providing shoppers with more context to make informed buying decisions. They also demonstrate your genuine interest in useful product education over a quick, hard sell. Approaching them from this motivation of service first while still earning fair commissions builds loyalty and trust that pays off in the long run.
The added time investment pays dividends in passive income earned from purchases over months and years.
And, of course, consider using the videos across your other channels!