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The top image on your Linkedin profile is what we are talking about here. I would call them a LinkedIn banner, but officially they are called LinkedIn background images. Oh well, I’m not in charge of naming conventions around here but I can talk about how to create a LinkedIn background image that makes sense for your profile.
As an example, here’s my LinkedIn background image:
What is a good LinkedIn background?
A good LinkedIn background image helps you set yourself apart, tell your story, and connect with people who are checking you out—maybe for that next job or to hire you for a project.
Some people leave the default image there, which I think is a missed opportunity. LinkedIn background images are a place to give people a quick overview of who you are or highlight something relevant to that business audience. Do people visit LinkedIn profiles? Yes, and you can see how many by going to the main page and then looking for “profile views” on the left. Could be hundreds or thousands even.
Also, keep in mind what else is showing in front or near the image. For example, the “get notification” bell is on the far right, just below the image. Maybe an arrow – like on mine – to remind people to follow makes sense. That especially can hold true if you regularly post on LinkedIn – something I certainly do.
The space on the left and left bottom is basically off-limits as your profile picture—uploaded separately—covers that area.
LinkedIn background examples
My LinkedIn background has a line about what people can expect from me: “Follow me for content strategy tips, thoughts, and commentary.” It also highlights that I was a judge for the Content Marketing Awards. Then, I point people to the notification bell to never miss updates.
Some other examples…
Brian Monschein updated his to simply highlight his company.
If your industry has good visuals, consider using one that is relevant or that even includes you in your industry setting. Paul Argent, who is a media executive in the construction industry shows how that’s done.
Isabelle Landreville highlights her “Insightful Inspiration” podcast in her image.
You can browse other examples and templates of background images in Visme and Canva as well.
Creating a LinkedIn background image with AI
You can also use Visme’s AI to create an image. Here’s how that looks. Simply tell it what you want the image to show.
Then pick a style.
Then, keep refining or editing the version the AI gave you.
On the next screen, you can update the colors used and more as well. That’s a great step if you like the design.
Creating LinkedIn banner in Canva
In Visme – and also in Canva – you can also create the image from scratch using your own assets. Using Canva as an example here. Go to create a new image and search for the LinkedIn background size.
From there, you get a clean canvas and start adding your own elements or start with a template.
Use a LinkedIn stock image
LinkedIn has a number of stock images that you can choose from as well – but of course those won’t be personalized to you. Find them after clicking into the background image area in the profile.
Uploading your LinkedIn background image
To upload your own image, go to your profile, click the pencil at the top right in the image area, and upload your image.
Your company designer might also provide you with samples that you could use. But regardless of where and how you get the LinkedIn background image that you want, getting one that fits your brand has value and is worth creating.