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For your business to grow, you need to have enough budget for marketing. Your content marketing strategy plays a critical role in your marketing efforts. It answers all questions your audiences might have. Content develops trust, relationships, leads, and conversions. Manual management of content and its development takes time and is costly. You can achieve more in your marketing efforts by adopting content automation. It significantly saves you time, money, and effort in your campaigns. It makes it easier to identify and nurture leads. You increase efficiency and get insights from analytics. You need to choose the right tools, develop goals, and train your team to use the tools.
What is content marketing automation?
The need for human intervention throughout the content cycle takes a lot of effort. It consumes time and requires more budget. Content automation is a strategy that uses digital marketing techniques to reduce the need for human intervention. It pre-defines workflows and leverages tools and processes that perform repetitive processes without human assistance. Its main goal is to automatically perform tasks that are repetitive, costly, and time-consuming.
Why should you use an automated content marketing system?
Automation eliminates repetitive and manual processes. It allows you to invest your time and efforts in the production of quality content for your audiences. A content marketing system helps you create and distribute your content. It helps you create blog posts, e-books, audio, videos, and other digital content for your audiences. Using it makes your marketing efforts succeed without much effort.
The process of automation requires you to download a wide range of tools and extensions. They help you automate your content marketing strategy but also take up a lot of space in your computer, which can slow down your device. There is a list of applications that you can review and use to optimize the working of your device and improve its productivity. An automated content marketing system provides your business with a lot of benefits.
- You can woo leads into your sales funnel
- It drives traffic to where you want it
- You can create quality content consistently
- You lower your content production and marketing costs
- Your productivity increases, and you minimize human errors
- You can use the system to generate analytics for insights into performance
- You get more conversions and increase revenue
Workflow management automation tools
Workflow refers to the sequence of activities your team follows, from content creation to approval and distribution. The activities are often repetitive and follow a predefined order. One of the ways to automate your content marketing strategy is to use workflow management automation tools. They help you increase the efficiency and consistency required to build customer trust.
It’s worth noting that automation should cover all the processes for an organization to be called ‘fully automated.’ From contract automation to using recruitment tools and supply chain automation to accounting tools, there should be a solution for every process.
Hive: Hive lets you develop a powerful content calendar. It contains customizable templates and analytic tools. Its Hive Automate feature allows you to create automated workflows that can be integrated across multiple apps.
Wrike: Wrike contains an intuitive interface and allows an unlimited number of users. Managers use it to customize reports, forms, and workflows. It generates KPI reports for insights.
Zapier: Zapier leverages no-code, drag-and-drop features to automate workflow. It can be integrated with over 5,000 apps.
Email marketing automation tools
Email automation allows you to send customized emails to the right audiences. It is an automated workflow strategy that effectively nurtures leads and drives sales. Email marketing automation tools help you generate automated responses and campaigns.
SendPulse: SendPulse integrates a bulk email tool, chatbots, SMS, and web push to create automated communication campaigns across all channels. The platform has ChatGPT integration, CRM, landing pages, pop-ups, and an online course builder. Easy to use, affordable, great support.
Active Campaign: Active Campaign allows you to create emails to boost your subscriber base and traffic into your funnel. It can be used as a CRM and an email automation tool. It is a good choice if you are seeking to increase your email deliverability.
Brevo: Brevo lets you launch your email marketing campaigns in minutes. It contains over 40 email templates for the customized creation of email messages. It can be integrated with many marketing platforms like Salesforce, Shopify, and WordPress.
Hubspot: Hubspot contains excellent email automation features. It features an AI email writer, an email marketing automation tool, a page builder tool, and an all-inclusive CRM. It helps you track your campaigns and generate analytics.
Data and analytics automation tools
Analytics helps you view patterns of the performance of your marketing efforts. Analytics tools automatically perform analytical tasks and generate reports. You might want to read marketing books to help you understand how to increase productivity in your marketing efforts best.
Darwin: Darwin rapidly prototypes different marketing data scenarios and generates insights. It provides you with speed and scalability for automated model building. It leverages machine learning capabilities to automate process building, testing deployment, and maintaining datasets.
Datapine: Datapine contains an interactive dashboard that allows you to access all relevant data and perform analytics. Some of its key features include a drag-and-drop interface for automated query building. It also has strong features for predictive analysis, interactive charts, and automated reporting.
Whatagraph: Whatagraph helps marketers to monitor the progress and success of their marketing efforts. You can use it to develop customized data views and reports. It allows cross-channel reporting for tracking, measuring, and analyzing campaign performance.
Social media marketing automation tools
Social media marketing automation tools help you optimize your social media marketing campaigns. You can use them to schedule posts, automate publication, increase engagement, and manage your posts.
Sprout Social: Sprout Social allows you to create, manage, and schedule up to 350 social media posts. Its data reporting feature analyzes the performance of your posts across all social media platforms. Its Bot Builder feature allows automated chats for enhanced customer support.
Social Pilot: Social Pilot features calendar management tools, analytics, client management, and scheduling tools. You can integrate it with all major social media platforms. After each campaign, its analysis feature generates a report on your performance.
Statusbrew: Statusbrew features automated replies, analytics, and scheduling. It allows you to create customized rules for enhanced customer experiences. You can use it to generate content, approve, and engage AI to increase performance.
Conclusion
Automation of your content marketing strategy allows you to save time, cost, and effort. It allows you to focus on the most important part of your marketing strategy for maximized outcomes. You can use a wide range of automation tools for your social media, email, data analytics, and workflow management efforts.