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Finding local services today starts with Google. Whether searching for “plumbers near me” or “local HVAC repair,” local Google reviews significantly influence which businesses catch potential customers’ attention. Understanding how to leverage these reviews effectively can impact your local business growth.
Why Google reviews shape your visibility
Local Google reviews carry substantial weight in determining your business’s online visibility.
“Reviews play a critical role in how businesses show up in the Google Map Pack,” explains Ross McDaniels, founder of fencepost.co, on “The Business Storytelling Podcast.” “When people are searching for local services, those reviews directly influence whether potential customers find your business.”
The impact goes beyond just visibility. Consumers are more likely to choose businesses with ratings between 4.7 and 4.9 stars rather than perfect 5-star ratings. This preference stems from consumers’ desire for authenticity – they want to see how businesses handle both positive and negative feedback.
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Building your review foundation
The foundation of a strong Google review presence starts with your Google Business Profile. This profile serves as your digital storefront, where reviews accumulate and showcase your reputation. Near-me searches are where your business wants to show when you offer the service.
A well-maintained profile includes accurate business information, high-quality photos, service area details, and regular updates. Even without a website, businesses can appear in local search results through this profile alone.
“First things first, if you’re asking for a review that is 90 plus percent of the battle,” Ross emphasizes. Without actively requesting feedback, you’re likely to receive more negative than positive reviews, as dissatisfied customers are naturally more motivated to share their experiences.
When soliciting reviews, guide customers to comment on their initial experience, the problem-solving process, your team’s professionalism, and the final results. “Position it as ‘here’s the story we’re looking to hear from you. It helps us get better,'” Ross suggests.
Managing reviews effectively
Review management focuses on consistent stewardship of your online presence.
“We want all reviews left up there,” Ross notes. “Five stars and four stars are great. They contribute to the integrity of your business.” However, your response to three, two, and one-star reviews truly showcases your business culture and commitment to customer service.
The best reviews come from actual good experiences. So start there. Make sure customers get the experience that is worth leaving a positive review for. Then ask customers for reviews – especially when you know they had a good experience.
Consider implementing review automation tools to streamline the process. These platforms can systematize review collection while maintaining authenticity, sending requests at optimal times and tracking performance across platforms.
The impact of a strong local Google reviews extends beyond visibility. It builds trust with potential customers, provides social proof of your service quality, and creates a foundation for sustained growth in your local market.