Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
Category: Strategies
MARKETERS BEWARE: The ease of unsubscribing from emails on the iPhone
This was first written when iOS 10 was released but remains accurate with iOS 11.3 in April 2018. In mid-September 2016, Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most […]
My Twitter Live Video saves sideways – How to fix that!
As many of you know I’m a big fan of using content on multiple channels. Video is no different so I’m a big fan of doing live video and then uploading that same video to YouTube and other relevant video channels. A few days ago […]
How much time should content marketers spend on new content vs. older content optimization?
A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
Should I put a conference hashtag in my Twitter name when I’m attending a conference?
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Note to Self: Enjoy The Little Things
Sometimes, it’s easy to focus on the past and difficult to recognize what you’ve accomplished. Given a bit more control, maybe you would’ve have made different choices, or made them a bit faster – but sometimes the best teacher is time. In addition to providing […]
Why and how I unfollowed thousands on Twitter
In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the […]
Why some articles on the web are just too long
The debate surrounding the length of content online will likely rage on. Shorter, no longer, wait – medium-sized. Stop ✋ Please. Create useful content and it won’t make a difference how long your content is. But, Google in late 2017 declared web content under 300 […]
Should conferences allow or encourage attendees to live tweet sessions?
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]
FINALLY: How to turn on notifications for direct messages on Instagram!
I’ve been annoyed by the lack of notifications when direct messages on Instagram come in. Until late 2017 there were no notifications and you could only tell that somebody messaged you when you went into the app and the little red button was showing in […]
What’s the difference between promotions and distribution strategies in digital marketing?
Today, I posted this on some social networks: Have you ever written a blog post? No. Tweet? No. Facebook post? Not by myself. Do you know the difference between promotions and distribution strategies? I’ll have to dig deeper into that, but looked at that in […]
How do I know when somebody tagged me or my brand in an Instagram Story?
I like Instagram and Instagram Stories but notifications of tags in Stories leaves something to be desired. So what happens when somebody tags you in their Story? You as the tagged person or brand gets a direct message letting you know that somebody tagged you: […]