I’m a big fan of the Create Once, Publish Everywhere model. It’s really the only way to get the most out of our content anymore. This can include publishing your book based on your podcast, which is what Jared Johnson did. More about that in a moment, […]
Category: Strategies
UPDATED: My reaction to Facebook “reaction buttons”: Don’t overthink ’em!
October 30, 2016 update According to my own reviews, most people continue to use the LIKE button over others. Makes sense to me and I do the same myself. Facebook also updated the buttons to be Halloween-themed for Halloween 2016. Feb. 24, 2016 update: The […]
How come I can’t see how many people like other Facebook pages anymore?
Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is […]
How to personalize your Instagram Stories bar
Instagram Stories was launched in August 2016, and personalization options for consumers continue to be minimal. You can’t prioritize people based on your interests. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over […]
Why thought partnership is the next level of thought leadership
So many out there want to be experts, gurus or thought leaders. Some of the thought leaders out there are even worth following and listening to. They have good ideas. Some are entertaining. And some have no clue what they are talking about. I personally […]
How many characters do you have in an Instagram caption before the MORE button shows?
Instagram, the photo-sharing app owned by Facebook, is a network organizations and people should pay attention to. Its user-base has been growing and personally I love how it encourages people to share photos – authentic ones, I hope. And you can’t even include links in […]
[FITNESS BLOG] How to get the Fitbit to count steps while pushing a stroller
I was pushing a stroller around San Diego in early 2016. For 2-plus hours. And my Fitbit Surge, the wristband/watch/fitness tracker, gave me credit for like 50 steps – maybe even less. It was just a bit frustrating, because I do want to reach my […]
[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook
Happy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than 100 “Happy Birthdays” on […]
How to correctly use a Facebook Photo Album While Still Live Posting Pictures
This article discusses how to live post pictures while also funneling them into the correct Facebook Photo albums.
How to combine social media accounts when organizations merge
The merger of American Airlines with U.S. Airways reminded me of the difficult decisions that we can face when organizations merge. What to do with social media accounts when organizations merge? U.S. Airways merged with American Airlines with the last U.S. Airways flight happening on […]