A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
Category: Strategies
Should I put a conference hashtag in my Twitter name when I’m attending a conference?
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Note to Self: Enjoy The Little Things
Sometimes, it’s easy to focus on the past and difficult to recognize what you’ve accomplished. Given a bit more control, maybe you would’ve have made different choices, or made them a bit faster – but sometimes the best teacher is time. In addition to providing […]
Why and how I unfollowed thousands on Twitter
In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the […]
Why some articles on the web are just too long
The debate surrounding the length of content online will likely rage on. Shorter, no longer, wait – medium-sized. Stop ✋ Please. Create useful content and it won’t make a difference how long your content is. But, Google in late 2017 declared web content under 300 […]
Should conferences allow or encourage attendees to live tweet sessions?
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]
FINALLY: How to turn on notifications for direct messages on Instagram!
I’ve been annoyed by the lack of notifications when direct messages on Instagram come in. Until late 2017 there were no notifications and you could only tell that somebody messaged you when you went into the app and the little red button was showing in […]
What’s the difference between promotions and distribution strategies in digital marketing?
Today, I posted this on some social networks: Have you ever written a blog post? No. Tweet? No. Facebook post? Not by myself. Do you know the difference between promotions and distribution strategies? I’ll have to dig deeper into that, but looked at that in […]
How do I know when somebody tagged me or my brand in an Instagram Story?
I like Instagram and Instagram Stories but notifications of tags in Stories leaves something to be desired. So what happens when somebody tags you in their Story? You as the tagged person or brand gets a direct message letting you know that somebody tagged you: […]
Twitter algorithm: How personalized content can actually hurt publishers
July 31, 2017 update Twitter now allows users to mark specific tweets in their timeline as not relevant. Simply click on the arrow top right of the tweet and that gives you these options: Marking a tweet as “I don’t like” reportedly helps Twitter serve […]
The new texting and driving law in Iowa – a technology twist …
Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well. Of course, today texting isn’t the only thing […]
Is that really a good idea to try to relive our childhood experiences as adults?
We’ve been having an interesting discussion at home. A friend from Germany posted on Facebook that they visited an island for vacation that I also visited during my childhood with my family. Just him mentioning the name of the island and posting a few beautiful […]