As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network […]
Category: Strategies
Why you should use hashtags on LinkedIn and Facebook – in addition to the usual suspects of Twitter and Instagram
You can now use #hashtags on all four of these networks: Twitter Instagram Facebook LinkedIn I think the case has been made to use them on Twitter and also Instagram-many conversations are threaded around hashtags on those networks. Few people argue with me over not […]
How and when to upload multiple photos or videos into one Instagram post
Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post. Please don’t use this functionality to add […]
How to add a call to action button to your Facebook post without having to pay for an ad
A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.
Why you want to pin a Tweet to the top of your Twitter feed
Twitter moves fast, and I tweet more than 200 times – sometimes more than 300 or 400 times – per week. With that volume, it can be hard for new followers to figure out what my Tweets are about. New followers sometimes stop by my […]
1 million searches and 100,000 views for Instagram Live and now nobody uses it!
Instagram Live was interesting to me but took a while to roll out across the globe. So I blogged about where to find it and why to ignore it. That blog post showed up over 1 million times in search results in 90 days, and […]
How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]
Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in […]
YouTube: Why everyone should stop dumping raw video on YouTube now
Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but […]
FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page
Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a […]
Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now
When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old. I ordered them on Amazon and […]
FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live
I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out […]
Why did my business Instagram post to my personal Facebook wall?
To get the Contact button on Instagram your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos […]
Reliving your entire childhood on one walk
I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting […]