As a child of the 1980s, local phone calls was a thing. I – like many children – were reminded not to talk to long to a friend a town over! Long-distance charges cost money! My kids – children of the 21st century – have […]
Category: Strategies
How – and why – to add others as contributors to your Facebook album
I’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. Of course, things change […]
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
How many pictures or videos fit in an Instagram highlight? [Social media]
The Instagram Stories highlights feature is a nice way to get more mileage out of your Instagram Stories. Keep sharing content on Stories and then add photos and videos also to the highlights section. Easy, breezy. I do it all the time. I currently have […]
What’s the point of top fans on Facebook?
In spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course sharing to stay a […]
[Technology] Why the Marriott Bonvoy app is actually pretty good
The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]
How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good
I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]
[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags
Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]
Email marketing done well: Here’s what just happened when you used your credit card
Oftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also a type of email […]
[Social media tip] Is it possible to post text on Instagram without having a photo to post?
Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it. Start by creating a new Story. Once in there, scroll over to the left, swipe […]
[Travel tips] Uber in Germany – Berlin, Düsseldorf, Munich
Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport. That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]
How hard it is to take an Uber or Lyft to and from a sporting event?
Rideshare really was a great invention. From my perspective these are the main reasons. As a consumer I don’t need to carry cash I have a record On Lyft I can also earn Delta miles. Uber used to have a partnership with Sheraton and if […]
How to fix your AirPods’ microphone to work better on phone calls and not cut out!
I’ve been using my AirPods for phone calls all day long. I love them, but the Airpods’ microphone was doing strange things for a while. Basically, the AirPods wouldn’t be at full volume when I started talking. The people on the other end couldn’t hear […]