Category: Strategies

A look at how much Google ad revenue you can expect and how to tie Google ads into your overall content strategy.

A look at why social media posts should be first person and not third person in your content strategy. It makes brands appear more human.

A look at how I make podcast scheduling easy by using technology and automation to my advantage. My top tips.

A look at how to turn on social media notifications for Twitter, Instagram, LinkedIn, TikTok, Facebook and YouTube.

This article discusses why content strategists need to understand the personal agenda of members of their target audience.

I share makeup tips for men when appearing on livestreams or video podcasts. Here are the tips and products I use.

A look at how to use Twitter threads. Sometimes they make sense and sometimes the content could or should be used as a blog post.

This article discusses why details in stories matter. They help your brand be memorable and stand out in your consumers’ minds.

When should we use acronyms in our content? Seems like a simple question that isn’t asked often. This article explains.

A look at what equipment you need for a Facebook Live broadcast.

This article looks at my top tips to self edit your copy.

This article looks at how branded content works on Instagram. How do you use the paid partnership tool and more.