Category: Strategies

This article discusses what does it mean to be biding your time in your career, how that would work and whether it’s even a smart strategy.

A look at how to integrate social media in the most meaningful way for any business through organic social media.

Facebook has rolled out Facebook professional mode for profiles. Here’s what it is and how to use it – if you choose to.

This article discusses what it means when you bury the lead, why you don’t want to and how do you not bury the most important details.

How do you respond to people that tell you to look it up to verify whatever they are saying? Why is it your job to prove their point?

This article discusses how to create web stories and how web stories can help you show up in search results.

A look at the importance of sharing success stories to inspire and drive business and not just brag.

This article discusses a few options on how to get brand deals on Instagram if you are open to working with companies.

This article discusses what to do when everyone thinks they’re an expert on areas they’re not an expert in.

This article looks at why it’s not available – if ever – a good idea to do a public Facetime or phone call.

A look at what to know about voice SEO. We cover the current state, resources and more to make sure voice SEO is top of mind.

If you’re questioning whether you should have a page for your podcast on Instagram – or any other platform – the short answer is – yes. Instagram has become a linking platform to everything that exists online.

A look at what social proof is, the challenges it has faced and how to make sure it’s trustworthy and can be proven.