Category: Strategies

This article discusses what it means when you bury the lead, why you don’t want to and how do you not bury the most important details.

How do you respond to people that tell you to look it up to verify whatever they are saying? Why is it your job to prove their point?

This article discusses how to create web stories and how web stories can help you show up in search results.

This article looks at the advantages and disadvantages of ebooks – like on the Kindle when compared to printed books.

A look at the importance of sharing success stories to inspire and drive business and not just brag.

This article discusses a few options on how to get brand deals on Instagram if you are open to working with companies.

This article shares an example of how easy miscommunication is – unfortunately. And how we can overcome it.

This article discusses what to do when everyone thinks they’re an expert on areas they’re not an expert in.

This article looks at why it’s not available – if ever – a good idea to do a public Facetime or phone call.

A look at what to know about voice SEO. We cover the current state, resources and more to make sure voice SEO is top of mind.

This article discusses the realities of mileage runs in 2022. Are they worth it to make a higher level status or not?

If you’re questioning whether you should have a page for your podcast on Instagram – or any other platform – the short answer is – yes. Instagram has become a linking platform to everything that exists online.

A look at what social proof is, the challenges it has faced and how to make sure it’s trustworthy and can be proven.