Category: Strategies

This article shows how to use captions for Instagram Reels – including how to add them and how to edit them.

This article shares how you can determine your brand story and share it in an authentic way to build audience and drive business.

This article looks at what content marketing is and how startups can use it to drive long-term success with their marketing.

This article looks at answering the question: What is data literacy and why do marketers need to be data literate?

This article answers the question what is a content strategy consultant and what problems in a company can they help with?

A look at what bad content is and why teams need to create less of it to be successful long-term with their audiences.

This article discusses why podcasting coaching for leaders is something worth considering and what makes a good podcast coach.

This article discusses organizational structure in marketing specifically as it relates to content strategy and communications.

This article shares best practices on how to be a good podcast guest. Yes, you need to know what you are talking about, but what else?

This article discusses how I use TikTok trends to create fun and on-brand videos on that platform as well as use them elsewhere.

This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.