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Yes, you can! While Quora Spaces was initially limited to select publishers and writers when it first launched, it’s now open to everyone. Getting started is straightforward – after creating a Quora account, you can click “Create Space” from the homepage and follow the setup steps to establish your own space.
As someone who has answered questions on Quora for years and watched many of my responses rank high in search results, I want to share some important considerations about this evolution of Quora and how it fits into your content strategy.
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What is Quora?
First, let’s understand what Quora is and how it has evolved. Founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever, Quora started as a question-and-answer platform designed to connect people with expert knowledge. The platform took about nine months to develop before its public launch in June 2010, and it quickly gained traction for its elegant user interface and high-quality answers.
I’ve been active on Quora since its early days, providing answers that consistently appear in Google search results. This visibility has helped me build authority in my field and connect with new audiences. However, I’ve always maintained a careful balance between contributing to Quora and building my own content platforms.
Since its inception, Quora has grown tremendously. From its early days of being valued at $86 million in March 2010, the platform now boasts over 400 million monthly unique visitors and generates significant revenue. The platform’s success stems from its committed participants and effectiveness in highlighting personalized content.
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What is Quora Spaces?
Now, Quora has made Spaces available to all users, allowing everyone to curate collections and form communities around shared interests.
Quora Spaces offers several features: Users can create themed spaces to share and discuss Quora content, links, and posts. Some spaces focus on specific topics like Farm-to-Plate or SaaS Daily, while others serve as personal content collections or community discussion forums.
However, here’s my word of caution: Quora Spaces is what I call “rented land.” When you build your content strategy primarily on platforms you don’t own, you’re essentially constructing your content house on someone else’s property. While these platforms can be valuable parts of your content distribution strategy, they shouldn’t be your primary content home.
Why am I concerned about building on rented land? Because platform rules, algorithms, and access to your audience can change at any time. We’ve seen this happen repeatedly with Facebook, where businesses now often have to pay to reach their own followers. The same could happen with any platform, including Quora.
Integration of Quora Spaces
That said, Quora Spaces can play a valuable role in your broader content strategy. Here’s how I recommend approaching it:
- Use it as a distribution channel, not your primary content hub
- Cross-post content from your owned platforms (like your website or blog)
- Engage with the community to build relationships
- Use it to drive traffic back to your owned properties
- Test different content types to see what resonates with the Quora audience
To get started with your own Space:
- Create a Quora account if you don’t have one
- Go to the Quora homepage
- Click on “Create Space”
- Follow the setup steps to describe your Space, add visuals, and create your first content
- Invite people to follow your Space
- Share your Space to build your community
Looking ahead, Quora continues to expand Spaces’ capabilities. They’re developing support for space-specific questions and answers, which could make the platform more versatile. However, this doesn’t change my fundamental advice: maintain control of your content by hosting it on platforms you own.
My recommendation? By all means, create and explore Spaces as part of your content distribution strategy. It could be particularly valuable for building community and reaching new audiences, especially given Quora’s massive user base of 400 million monthly visitors. Just remember to keep your primary content assets on your own website or blog, where you maintain full control over your content’s destiny.
The most sustainable content strategy is one built on owned land, supplemented by strategic use of third-party platforms like Quora Spaces. This approach gives you the best of both worlds: control over your content and access to engaged communities on social platforms.