Boost Your Lead Generation with Multi-Step Forms and Targeted Popups

Lead generation is still challenging and expensive, but popups remain an effective tool for this task. A lead form that appears at the right time and place on a website can convert a lot of visitors into customers. And if you offer the right motivation and bonuses, this number will grow even more. 

However, a common issue contributing to high bounce rates is that lead forms are often too lengthy. While in ecommerce, just a name and email address might suffice, there are industries where you need to gather more information about the user. 

This is where multi-step forms can help. In this article, we’ll discuss how to create multi-step forms and use them for maximum benefit.

Why Multi-Step Forms Are Effective

Multi-step forms divide lengthy forms into manageable stages, displaying questions and related fields step by step.

Unlike traditional one-page lead forms, multi-steps keep users engaged. Statistics back this up with an 86% higher conversion rate. Here’s why multi-step forms are such a powerful tool for lead generation.

1. Simplified user experience

Long, cluttered forms can intimidate users. A single form with 10 fields asking for personal details like name, email, and phone number often leads to high abandonment rates. Multi-step forms break the process into smaller steps and make it easier for users to focus on one step at a time. This streamlined experience reduces overwhelm and encourages completion.

2. Adaptation to modern attention spans

The average attention span of a modern person has dropped to just 8 seconds. If a user encounters an overwhelming or unclear form they’ll just leave a page and go to your competitor. Multi-step forms cater to this shift by presenting content in bite-sized pieces.

3. Building trust with gradual engagement

Users hesitate to share their personal information due to concerns about privacy and spam. Starting with simple, non-intrusive questions in the first step helps build trust. For instance, you can ask for preferences or details about their needs before moving on to collect contact information. This approach reassures users that their data will be used thoughtfully.

4. Prequalification enhances relevance

Multi-step forms allow you to prequalify leads by collecting relevant information early in the process. For example, before requesting contact details, you can ask users questions about their goals, location, or preferences. This not only helps in offering personalized responses but also gives users confidence that they will receive meaningful outcomes, such as tailored pricing or recommendations.

5. Optional questions foster engagement

Optional fields, like asking for the user’s city to reveal special offers or discounts, can subtly increase conversions. Even when optional, these questions make users feel valued and understood, encouraging them to provide more information voluntarily.

6. Motivate honesty

Some users provide fake contact details to access information without follow-ups. Avoid this by clearly communicating how their data will be used. For instance, let them know they will receive a call from a specific number or explain how their answers will directly benefit them.

The Power of Targeted Popups in Lead Generation

Targeted multi-step forms are beneficial for both businesses and the clients who fill them out. However, be sure to properly configure when and where these forms appear. For example, Claspo’s popup builder offers a variety of targeting rules for displaying your multi-step forms. You can target visitors based on factors such as:

• Geographic location
• Time spent on the website
• Percentage of content viewed
• Traffic source
• Device type, etc.

These targeting options ensure only relevant users will see your multi-step form. You’ll avoid the risk of irritating website visitors which are not interested in the offer. Irrelevant or poorly timed forms can frustrate potential leads. Such a form can discourage them from filling out and drive away from your site altogether. With Claspo’s precise targeting, you can enhance user experience while increasing your chances of capturing high-quality leads.

So, how do you create a multi-step form? The good news is that with popup builders, you don’t need to do it manually or involve developers and designers. For example, Claspo offers a template library that includes multi-step forms you can customize to match your website’s design.

Additionally, creating a popup design from scratch is simple with its drag-and-drop builder. You just need to assemble ready-made blocks and configure their settings. This user-friendly approach saves time and effort while ensuring your forms look professional and align perfectly with your brand’s style.

Sometimes, there may be multiple lead forms and informers displayed simultaneously for different purposes or audiences. In such cases, it’s important to ensure they don’t appear one after another or overlap, as this can make your website look unprofessional and spammy.

Manually tracking all scenarios can be challenging, but Claspo offers special features to handle this: Annoyance Safeguard and Overlap Protection. Simply activate these features, and the system will automatically ensure a smooth, non-intrusive user experience.

Conclusion

Combine multi-step forms with targeting settings to optimize lead generation. Multi-step forms keep users engaged, while targeting ensures the right message reaches the right audience at the right time.

Claspo stands out as a comprehensive solution for implementing these tools effectively. With its drag-and-drop builder, extensive template library, and advanced targeting features, Claspo simplifies the creation and management of lead forms without compromising on professionalism or usability.