Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but […]
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page
Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a […]
Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now
When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old. I ordered them on Amazon and […]
FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live
I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out […]
Why did my business Instagram post to my personal Facebook wall?
To get the Contact button on Instagram your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos […]
Reliving your entire childhood on one walk
I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting […]
Create Once, Publish Everywhere: How to turn your podcast into a book
I’m a big fan of the Create Once, Publish Everywhere model. It’s really the only way to get the most out of our content anymore. This can include publishing your book based on your podcast, which is what Jared Johnson did. More about that in a moment, […]
UPDATED: My reaction to Facebook “reaction buttons”: Don’t overthink ’em!
October 30, 2016 update According to my own reviews, most people continue to use the LIKE button over others. Makes sense to me and I do the same myself. Facebook also updated the buttons to be Halloween-themed for Halloween 2016. Feb. 24, 2016 update: The […]
How come I can’t see how many people like other Facebook pages anymore?
Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is […]
How to personalize your Instagram Stories bar
Instagram Stories was launched in August 2016, and personalization options for consumers continue to be minimal. You can’t prioritize people based on your interests. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over […]
Why thought partnership is the next level of thought leadership
So many out there want to be experts, gurus or thought leaders. Some of the thought leaders out there are even worth following and listening to. They have good ideas. Some are entertaining. And some have no clue what they are talking about. I personally […]
How many characters do you have in an Instagram caption before the MORE button shows?
Instagram, the photo-sharing app owned by Facebook, is a network organizations and people should pay attention to. Its user-base has been growing and personally I love how it encourages people to share photos – authentic ones, I hope. And you can’t even include links in […]
[FITNESS BLOG] How to get the Fitbit to count steps while pushing a stroller
I was pushing a stroller around San Diego in early 2016. For 2-plus hours. And my Fitbit Surge, the wristband/watch/fitness tracker, gave me credit for like 50 steps – maybe even less. It was just a bit frustrating, because I do want to reach my […]