On a 2018 trip in Alabama the GPS was telling me that we have to use a toll road and I started to wonder how to best pay my toll. The toll-by-plate app came to mind. And there was no device in my car but […]
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
Is the Hulu DVR worth using?
Over three years ago we cut satellite television and nobody complained about that too much and the family adjusted just fine. We then got a Roku box like this one. That worked well and streams many services. Amazon Prime has shows and we already paid […]
If you are telling other people what to post or not to post on social media: Knock it off!!!
I was spending a good amount of time this weekend looking for deals for our 2019 family vacation. I have about 50,000 miles coming on American Airlines and I’m determined to use them in the most efficient way! I recently used 70,000 Delta miles to […]
My 4 Tips For Networking #OutofOffice
Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
MARKETERS BEWARE: The ease of unsubscribing from emails on the iPhone
This was first written when iOS 10 was released but remains accurate with iOS 11.3 in April 2018. In mid-September 2016, Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most […]
My Twitter Live Video saves sideways – How to fix that!
As many of you know I’m a big fan of using content on multiple channels. Video is no different so I’m a big fan of doing live video and then uploading that same video to YouTube and other relevant video channels. A few days ago […]
How much time should content marketers spend on new content vs. older content optimization?
A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
Should I put a conference hashtag in my Twitter name when I’m attending a conference?
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Note to Self: Enjoy The Little Things
Sometimes, it’s easy to focus on the past and difficult to recognize what you’ve accomplished. Given a bit more control, maybe you would’ve have made different choices, or made them a bit faster – but sometimes the best teacher is time. In addition to providing […]
Why and how I unfollowed thousands on Twitter
In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the […]
Why some articles on the web are just too long
The debate surrounding the length of content online will likely rage on. Shorter, no longer, wait – medium-sized. Stop ✋ Please. Create useful content and it won’t make a difference how long your content is. But, Google in late 2017 declared web content under 300 […]
Should conferences allow or encourage attendees to live tweet sessions?
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]