A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
What’s a Facebook Watch Party? And when brands should consider hosting one
Facebook Watch Parties are now a thing brands can host and participate in on Facebook. This article looks at what they are and how Facebook users are participating in a Facebook Watch Party.
What’s the difference between podcast listens and podcast downloads?
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
What is Twitter Promote Mode and how does it work?
Twitter Promote Mode is a new offering by Twitter that allows subscribers to automate their Twitter advertising for $99 a month. Twitter says that it is about ”automatically amplifying your message to a larger interested audience. … your Tweets and account will automatically be promoted. Reach […]
From Germany to Iowa
Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 […]
Should we put our webinars on YouTube and social media?
Webinars are still a great lead-generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful and can allow companies to […]
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Content creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people challenge me that “you […]
UPDATE: How to STILL share article links to Facebook Stories that link to your website [Social Media Tip]
September 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But on a positive note, […]
Mobile content creation: How to easily embed tweets into your blog posts from an iPad
You know I love mobile content creation. Writing on my iPhone or iPad anywhere. Live video on walks. Editing video while waiting for an appointment. It’s all possible now and tools are getting better by seemingly the minute. I was pleased to see that you […]
Why your ads and signs with phone number MUST include the area code
As a child of the 1980s, local phone calls was a thing. I – like many children – were reminded not to talk to long to a friend a town over! Long-distance charges cost money! My kids – children of the 21st century – have […]
How – and why – to add others as contributors to your Facebook album
I’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. Of course, things change […]
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
How many pictures or videos fit in an Instagram highlight? [Social media]
The Instagram Stories highlights feature is a nice way to get more mileage out of your Instagram Stories. Keep sharing content on Stories and then add photos and videos also to the highlights section. Easy, breezy. I do it all the time. I currently have […]