Author: Christoph Trappe

This article shares how to start a value proposition and the importance of talking to customers to get it right.

Global keynote speaker Christoph Trappe shares virtual presentation tips with examples of what to consider to do better.

This article discusses Twitter communities, a new feature in 2022 and how you might use this to build a conversation around a topic.

This article discusses why you should never use social media logos on anything that’s printed – like a poster, a conference booth or your company truck.

Flipboard started as an iPad app when the iPad first came out in 2010 and has since evolved into a great way for publishers to syndicate content. Let me show you how.

This article looks at the importance of using good anchor text in your content assets and how to pick anchor text.

Getting people to come back to our business stories certainly can be a challenge. That doesn’t mean we can’t shouldn’t try. One way – at least in theory – is to create cliffhangers in our content. But ho how do we do that? Corporate storytelling […]

This article shares tips from experts on how to grow your social media community by being authentic, connecting and sharing value.

How to fix the problem of your left AirPod not working.

Spelling names correctly is important and that includes blog posts, livestream promos and podcasts. How can avoid misspellings?

This article discusses why results and respect in the workplace matter and how to combine those two for success.

This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.