Author: Christoph Trappe

This article discusses how cognitive overload can hurt your content’s impact and what you can do to create the right cognitive load.

This article looks at the current state of virtual reality content, and how brands can use this new type of content engagement.

LinkedIn creator mode is now available and I think it’s worthwhile to give it a shot. Here’s what it is and how to use it.

A look at what 360 live video is and what types of content work well in this format. We’ll also discuss the setup and tools.

This article answers the question “can you pay to promote YouTube videos” and how paid YouTube video promotion works.

This article shares how you can promote and boost your livestreams on several social media channels – Twitter, LinkedIn and Facebook.

This article discusses how people can watch virtual reality together and how that would work in in real life.

This article discusses how to file Linkedin articles from mobile devices specifically.

This article looks at what content design is, why it’s important and how to use content design to make experiences better.

This article discusses the decision and practice to rerun podcast episodes. What should go into it and does it make sense for all podcasts?

This article shows you how to setup a LinkedIn newsletter.

This article discusses best practices in app migration – basically when you need users to follow you from your old to your new app.