In this keynote video, I discuss the steps companies should follow to tell better stories, which in turn can then help them drive results.
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
Discover the Power of Text-to-Speech on Your Website!
This article discusses how and why to use text-to-speech on your website including in blog posts and articles.
Living your best life: My top 10 self-care tips
This article shares my top 10 self-care tips that marketers and content strategists can use to stay grounded and find some balance.
What’s the biggest time waster for marketers who try to drive results?
A look at what are time wasters in marketing and content and what aren’t.
What is meant by leads and is that the best term for potential customers?
This article discusses what is meant by leads and whether or not calling a potential customer a lead is the right term.
Don’t Just Guess – What is a good marketing ROI?
On this podcast episode, we discuss several marketing metrics examples that are worth considering to report your results.
? Lucky breaks or strategic moves? Decoding the role of luck in business ?
This article looks at what luck in business is and what we can do to improve what some might call luck to be more successful.
Creating buzz: Giveaway ideas for businesses
This article shares giveaway ideas for businesses and how a giveaway can fit into your overarching marketing strategy.
Video podcast equipment for beginners
This article shares how you can start a video podcast simply and make it part of your overall content strategy and audio podcast strategy.
Unleash the content machine: 9 ways to write content faster
This article shares how to write content faster, but not just to crank out more, but to also make sure it’s meaningful content.
Marketing magic: What do marketers do on a daily basis?
This article looks at what do marketers do on a daily basis and how that might differ from company to company.
Unlock the Secrets to Creating Truly Helpful Content!
This article looks at what helpful content is and what Google and people value when it comes to helpfulness.
Say it quietly: The art of TikTok lip sync to drive brand awareness
This article discusses how to be better at TikTok lip sync strategies. Lip syncing is a popular technique on the platform.