This article discusses how to develop and effective content distribution strategy and what it even means to do that.
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
Exploring the TikTok Affiliate Program: Is It a Golden Opportunity?
This article looks at the TikTok affiliate program, how it works and whether or not it’s worth pursuing as a creator.
Content performance analysis: Measure content performance to know what’s working
This article discusses how to measure content performance and on what timelines.
A practical guide: How to write a business book
A look at how I wrote four business books with blog posts as the foundation.
Harnessing the Media’s Influence: How to talk to the media in your public relations strategy
This article shares tips on how to talk to the media to make it a success for your company public relations.
Collaborate to Elevate: Co-Creation in Marketing
This article and podcast discuss the topic of co-creation in marketing, which can include co-creation with customers and others.
A balancing act: Viral marketing advantages and disadvantages
This article looks at viral marketing advantages and disadvantages and how to weigh them as you are working on organic strategies.
The power of values: How to build a company culture
This article looks at how to build a company culture that works for content teams and that helps to get content to perform.
Round and round we go: Why Full-Circle Marketing is Key
This article discusses the strategy of full-circle marketing, what it is, and why marketing teams should consider it.
Keep things fresh: Use this website content update process
This article shares my tips on how to update content on your website to drive content performance on an ongoing basis.
Why branded search matters in your content strategy
A look at what brands should consider when it comes to branded search SEO strategies.
Get Most Bang for Your Buck: Useful Marketing Budget Breakdown
This article gives an example of a marketing budget breakdown. What’s needed, how much does it cost and what should the budget look like.
Boost Your Brand’s Credibility with a Stellar Media Mentions Page
A media page or media mentions page can help you boost credibility. Hey, look, we were quoted here. Plus, it keeps everything in one place.