This article discusses how to make your day more productive based on preferences, team needs and some basic scheduling strategies.
Author: Christoph Trappe
I help companies like yours share impactful stories that set them apart from the competition. Data-Driven Content Marketer | Podcaster | Content Strategist | Implementer | Author | Thought Partner | Business Storyteller
Boost Conversions With Highly Effective Inline Ads
A look at what inline advertising is and how inline ads could drive success for content publishers as well as companies that shares stories.
No gut feeling: How to measure content effectiveness
This article discusses how to measure content effectiveness in a way that shows the true impact on the business.
Bored at Work? What are the major sources of motivation?
This article discusses potential reasons why you might be bored at work and what can be done about by you!
Say it loud, say it clear: Making voice marketing part of your strategy
This article discusses what voice marketing is and why it should be included in marketing and business strategies now.
Personality in Marketing: The Secret Sauce to Attracting and Winning Over Customers
This article discusses how to determine and then implement a brand’s personality in marketing. Easier said than done, but possible.
Why an emotional marketing strategy matters in B2B
A look at how to use emotional marketing in your B2B marketing strategy.
? Should we use emojis in business communications? ?♂️
This article discusses emojis in business communications and when the use likely is okay and when it might not be.
The art of acknowledgement: How to respond to a compliment
Getting a compliment of course is nice when it is meant. How to respond to a compliment however is something that we sometimes don’t do correctly.
Why we need at least one calculated risk-taker on marketing teams
This article discusses what a calculated risk-taker is and why we need them on marketing teams to be successful.
Immerse yourself in a new world of sound with spatial audio
This article discusses what spatial audio on iPhone is, how to turn it on and whether or not it’s even worth it.
What is the importance of following instructions?
This article discusses the topic of what is the importance of following instructions – and especially in a marketing career.
Bringing Results with Strategic Writing & Strategic Content
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.