Author: Christoph Trappe

This article discusses the importance of reading skills in business, what they are, how to get better and make sure communication works.

In this article, I discuss what is gated content and asked experts in the field gated vs. ungated content.

On this podcast episode, we discuss email marketing rules that every marketer should know to follow to drive results.

Use these steps and this methodology to create teams that are more successful.

On this podcast episode and in this article, we discuss voice content marketing, what it is and what corporate marketers must know. Find out!

This article and podcast episode looks into what goes into using AI to write a book. Find out what needs to be considered.

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way. But what does modern B2B marketing entail and how can you make it a long-term success? On this episode of “The Business Storytelling Show,” I’m joined […]

Finding your personal voice in writing can be a challenge and that includes when you do your own writing or while working with a ghostwriter. On this episode of “The Business Storytelling Show,” I chat with Ghostwriter Bruce Shutan to discuss what goes into finding […]

The pros and cons of personal branding do exist and are worth considering as you start or level up your personal brand.

This article discusses the basics behind how to choose a brand name that makes sense for your brand and that can be remembered.

This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.

This article looks at the basics of what goes into the process to create brand love between consumers and your brand.

Are you after ways to get better exposure for your nonprofit organization? If so, this article is just for you! Here, we review five basic principles of building a strong SEO strategy for nonprofits.