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How to find podcast guests? There are several ways that I have used, and once your show gets going, people will likely reach out and even pitch to be on your show.
Certainly, not all podcast guests are created equal. But many people have stories worth sharing. Some have a bigger following that can drive cross-promotion, while others have a unique story that helps the podcast.
So these are my top tips for finding podcast guests that make your show better:
- Who do you know already
- Connect to people in your topical areas
- Podcast booking networks
- Help a Reporter Out-type sites
- Post on social media that you are looking for guests
- Ask guests for recommendations
- Advertise as an opening
- Speakers from industry conferences
- PR pitches
Let’s look at each option.
Existing connections
We all have existing relationships and connections. Some of those would make good podcast guests, and we should consider inviting them.
This can make the process easier, especially in early episodes of a new podcast. You’re already comfortable with each other and know each other.
Read next: How to make podcast scheduling easy and automated
Connecting with thought leaders and others in your industry
Every industry has people who talk about it on social media. Connect with those people, follow them, and engage with their content.
When they say something that might interest your audience, consider inviting them to the show to talk about that specific topic.
Read next: Balancing banter: How much should a podcast guest talk on an episode?
This is probably my favorite way to find guests. I see that somebody said something exciting, and then I invite them on.
Podcast booking networks
Sites like Podbooker connect guests to hosts. You can create an account, search their database of guests and invite them. Guests can also reach out to you as the host and ask to be considered.
Many of these sites also have mailing lists that feature shows looking for guests. I’ve done this a couple of times and received hundreds of responses. Some weren’t a fit, but there were also some guests I invited.
HARO-type sites
Sites like HARO (Help a Reporter Out) allow you to send our requests to the site’s community for quotes and even offer podcast slots. One marketing podcast is an entry on the lists of asks on the HARO email for comments basically daily.
LinkedIn and social media posts
Consider posting on your social media accounts that you are looking for guests. You can also consider asking your network for recommendations. “Who do you want me to interview next on my podcast? Tag them in the comments.”
They can now even message your LinkedIn company page even.
Ask guests for recommendations
Once you are done talking with current guests, ask them if they have any recommendations for other guests. Who do they like, and who has a great story to share?
Sometimes, it can be hard to think of a name off the top of your head, but you can also mention that they could message you later if somebody comes to mind.
Advertise as an opening
I did see a LinkedIn job opening for a podcast guest. I’m not sure that people looking for jobs are interested in being podcast guests, but maybe they are. If nothing else, it’s a unique way to attempt to find guests.
Speakers from industry conferences
Sometimes I attend industry conferences and sometimes I follow their hashtag on social media. Either way, they are a gold mine for finding podcast guests. Typically, they’re established in the industry or up-and-comers and have a story to tell.
PR pitches
Once your podcast gets going and sees some traction, people will reach out to you to appear as guests on your show. No doubt.
What strategy for finding podcast guests is best?
The best strategy depends on your preferences, podcast schedule, and budget. For example, some efforts cost money, so we need to consider if it’s worth it. It also depends on the type of podcast you have. For example, a branded podcast might prioritize prospects.
Reaching out to people you know or are following on social media is free but does take time.
Another thing to keep in mind is that once your podcast has some traction, people will likely contact you to be a guest on your show so have a plan on how you react and weigh whether somebody should be on the show or not.