A newspaper reporter by trade, Christoph left the newspaper industry in 2007 to research, write and produce training videos for the U.S. financial services industry. He then started a community news site and currently works as a communicator in the non-profit sector.
His career has focused on storytelling, brand and traditional journalism as well as content marketing strategies and tactics.
He’s currently helping United Way of East Central Iowa tell its stories in an authentic way through a multi-channel content delivery strategy.
Christoph helps …
- people recognize good stories that they encounter.
- people tell those authentic stories through the best channel as well as multiple channels.
- do all of this to improve our community and his organization’s public image.
- the community and his organization come up with new, fun and innovative ways of telling its stories.
And, of course, helping organizations tell authentic stories is one step in connecting consumers with relevant information that they care about, that entertains them and that helps them make decisions and ultimately builds connections.
Specialties: Product development and management, staff training, problem solving, creative thinking, community building, researching, editing, video/field production, efficient project managing, social media and social media marketing. Also basic skills in video editing, HTML and Web publishing.
Christoph has lived in Eastern Iowa since 1995. A newspaper reporter for several years, he left the newspaper industry in 2007 to research, write and produce training videos for the U.S. financial services industry. He then started a community news site and currently works in the non-profit sector. He’s actively involved in the community, including through volunteering.
His career has focused on storytelling, brand and traditional journalism as well as content marketing strategies and tactics and audience development. (More on that can be found here.)
In 2009 he launched EasternIowaNews.com to expand his skills in web publishing, social media marketing and the building of communities. He ran this project in addition to his full-time producer position.
In early 2010, he returned to SourceMedia Group, which owns The Gazette and KCRG-TV9, as supervisor of digital and community news. In this role he trained journalists and engaged various topical communities in Eastern Iowa. He also led the Content Support Team, which touched content (from the community as well as staffers) from the submission stage to the archiving stage.
In early 2011, he became product manager (digital/new products) at SourceMedia.
In that role he worked closely with other team members to position and develop digital products (TheGazette.com, IowaPrepSports.com, etc.) and delivery methods (for example, mobile).
Also focused on engaging and connecting Eastern Iowans as the company was trying to become the Complete Community Connection.
In September 2011, he made the move to United Way of East Central Iowa to lead the agency’s communication and innovation initiatives.
At United Way, Christoph focuses on communication, branding and innovation. He is the agency’s vice president of communications and innovation.
He is implementing a multi-year strategy that focuses on building connections between the target audiences and United Way’s mission of being the catalyst for change to better the community.